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About the Role
Lead campaign strategy and execution for Procore's APAC business, focusing on new logo acquisition and the installed base. Identify market opportunities, validate them with data, and build campaigns to capture them, driving towards a combined pipeline and ARR target.
Responsibilities
- Identify opportunities across ANZ and growth markets in APAC using TAM, segment data, product usage signals, and pipeline analytics.
- Own the combined new logo and expansion pipeline and ARR target, building campaign targets, investment mix, and re-prioritizing as needed.
- Plan and execute full-funnel campaigns for new logo demand across paid media, digital, email, webinars, and outbound.
- Run expansion and cross-sell campaigns for the installed base, testing with small groups before scaling.
- Partner with SEs, SDRs, and Sales on coordinated, trackable plays to convert interest into qualified opportunities.
- Adapt global campaigns, content, and frameworks for local APAC markets, respecting consent and data rules.
- Run structured experiments across offers, channels, audiences, and messaging, reporting performance and ROI.
- Build AI agents and workflows for audience and demand analysis, campaign content, localization, testing, and reporting.
Requirements
- Demonstrated experience in B2B SaaS marketing, campaign or demand generation with a proven record of driving measurable pipeline.
- Experience across both acquisition and installed-base marketing, including expansion, cross-sell, or lifecycle programs.
- Revenue-driven mindset and strong analytical skills with knowledge of campaign measurement (HVMQL, CVR, SQL, SAO, PG, ARR).
- Ability to design tests that measure lift.
- Strong partnership skills with Sales, SEs, SDRs, Customer Success, and regional marketing colleagues.
- Experience running outbound plays and credibility as a peer to sales leaders.
- Experience in a regional or global marketing function, adapting global content for local markets.
- Ability to set a strategy and execute it.
- Proficiency in Salesforce and Marketo.
- A solid understanding of AI platforms and workflows, with hands-on experience building agents or workflows.
- Curiosity, a practical approach, and the ability to show results.
- Awareness of privacy and consent requirements across APAC markets.
Skills
- B2B SaaS marketing
- Campaign marketing
- Demand generation
- Pipeline management
- Analytical skills
- Campaign measurement
- Salesforce
- Marketo
- Outreach (preferred)
- LinkedIn Ads (preferred)
- Google Ads (preferred)
- Tableau (preferred)
- AI platforms
- AI workflows
- Agent building
- Workflow building
Location
- Sydney, Australia
Work Type
- Onsite
- Full-time
Experience Level
- Senior
Salary/Compensations
- 144,000.00 - 198,000.00 AUD Annual
Benefits
- Equity Compensation
- Bonus Incentive Compensation
About the Company
- Procore Technologies is the leading technology partner for every stage of construction.
- We empower construction teams to drive efficiency and mitigate risk through actionable AI & data-driven insights.
- For over 20 years, we have been transforming the industry with purpose-built solutions for construction professionals.