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About the Role
Drive user engagement across Citywire’s subscription products, ensuring clients unlock maximum value and embed tools into their daily workflows to support commercial renewals. Scale an active HubSpot engagement program using automation, web analytics, and AI tools, while building a community of product champions.
Responsibilities
- Manage Citywire’s HubSpot sequences and workflows, updating cadence, copywriting, and segmentation.
- Analyze web traffic and platform usage to identify under-engaged users and implement automated, AI-assisted outreach.
- Collaborate with sales and account management teams to demonstrate ROI and protect account retention.
- Roll out targeted onboarding and engagement journeys for new digital products.
- Host client webinars, platform demos, and 1:1 video walkthroughs.
- Identify and nurture super-users into product champions, capturing feedback for product development.
- Report on sequence performance, user engagement trends, and renewal impact to stakeholders.
- Review and evolve the customer success strategy and CSM roadmap.
Requirements
- Proven experience in customer success, account management, or lifecycle marketing.
- Experience in B2B subscriptions, SaaS, or financial media is a distinct advantage.
- Confident taking ownership of the customer journey and identifying adoption gaps.
- Experience building and managing HubSpot workflows, automated sequences, and lists (or equivalent CRM/marketing automation platforms).
- Skilled at navigating web analytics and usage metrics to extract actionable insights.
- Comfortable integrating AI tools into daily workflows.
- Strong written copy skills and confident presentation skills on video calls and webinars.
- Highly organized, commercially aware, and able to work independently.
- An interest in asset management and financial services.
- Experience with paid LinkedIn campaigns is a plus.
Skills
- HubSpot
- CRM
- Marketing Automation
- Web Analytics
- AI Tools
- Copywriting
- Presentation Skills
- Customer Success
- Account Management
- Lifecycle Marketing
Location
- Remote
- Hybrid
Work Type
- Full-time
Experience Level
- Proven Experience
Benefits
- Generous holiday entitlement (starting at 25 days, increasing with service)
- Flexible working options
- Annual allowance for well-being activities or gym memberships
- Eye-test and glasses allowance
- Competitive private pension scheme
- Critical illness cover
- Group life assurance
- 24/7 Employee Assistance Programme
- Cycle to work scheme
- Annual travel card loans
- Techscheme for purchasing technology
- Group income protection (after two years)
- Private medical insurance (after two years)
- Dental insurance (after two years)
About the Company
- Citywire covers and connects all sides of the $100 trillion global asset management industry through news, events, and insights.
- Upholds a culture rooted in honesty, integrity, and fairness, valuing every voice.
- Promotes constructive dialogue and collaboration on a global scale.
Equal Opportunity
- Citywire is an equal opportunities employer.