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About the Role
Own our customer lifecycle strategy from acquisition through to retention, expansion and renewal. Directly drive subscription and product revenue growth by nurturing prospects and customers through personalized, automated, and continuously optimized journeys. This is a hands-on role for a data-driven marketer who enjoys owning the full funnel, working closely with Sales, and turning insight into measurable revenue.
Responsibilities
- Design and deliver an end-to-end customer lifecycle marketing strategy, from acquisition and onboarding through to renewal and expansion
- Own paid media campaigns across the customer lifecycle
- Lead CRM strategy, including segmentation, audience targeting and personalisation frameworks
- Develop and optimise email, automation and lead nurture programmes
- Drive conversion rate optimisation across digital touchpoints and funnel stages
- Deliver retention, renewal, upsell and cross-sell campaigns across THE products
- Use data to improve retention and reduce churn
- Partner with Sales on lead scoring, qualification and handover processes
- Continuously improve funnel performance through data analysis and structured experimentation
Requirements
- Hands-on experience building marketing programmes in marketing automation platforms (e.g. HubSpot, Marketo, Salesforce Marketing Cloud)
- Proven experience running lead nurture and prospecting campaigns
- Hands-on experience managing paid media budgets and executing paid campaigns, particularly on LinkedIn and Meta (experience with other paid channels is a bonus)
- A multi-channel marketer, confident planning and delivering integrated campaigns across email, paid, web and CRM
- A data-driven approach, comfortable using performance insight and testing to improve results
Skills
- Marketing automation platforms (e.g. HubSpot, Marketo, Salesforce Marketing Cloud)
- Lead nurture
- Prospecting campaigns
- Paid media
- Meta
- Multi-channel marketing
- Integrated campaigns
- Email marketing
- Web marketing
- CRM
- Data analysis
- Performance insight
- Testing
Location
- HYBRID
Work Type
- HYBRID
Salary/Compensations
- £60,000 - £70,000 DOE
About the Company
- Times Higher Education is the data provider underpinning university excellence in every continent across the world.
- As the company behind the world’s most influential university ranking, and with almost five decades of experience as a source of analysis and insight on higher education, we have unparalleled expertise on the trends underpinning university performance globally.
- Our data and benchmarking tools are used by many of the world’s most prestigious universities to help them achieve their strategic goals and our events series act as the home of higher education thought leadership around the world.
Equal Opportunity
- You do You. With colleagues located around the world, we know that our individuality and diversity of experiences are our greatest strengths.
- That’s why we want THE to be a place where you are welcome to be who you want to be at work; where you can share whatever part of your life or self-identity you want, without obligation or facing discrimination; and where all abilities and perspectives are recognised and accommodated.