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About the Role
Allied Global Marketing is seeking an experienced Paid Media Manager to lead media strategy, planning, and campaign delivery for entertainment, culture, and lifestyle clients across digital and out-of-home channels in the UK and Europe.
Responsibilities
- Lead media strategy and planning, defining audiences, channel roles, budgets, campaign timings, and measures of success.
- Own campaign delivery across paid social, paid search, YouTube, display, programmatic, connected TV, and out-of-home.
- Lead day-to-day client communication, presenting recommendations, anticipating questions, and informing stakeholders of priorities, performance, and next steps.
- Oversee campaign set-up, targeting, tracking, and quality checks, managing budgets and pacing, and resolving delivery issues promptly.
- Translate performance data into clear reporting, actionable insights, and practical recommendations.
- Collaborate with Data, Creative, Client Solutions, Earned, and Owned teams to develop coordinated campaigns.
- Guide and develop junior colleagues through clear delegation, regular check-ins, constructive feedback, and training.
- Monitor client scope and campaign finances, flag risks and opportunities, and contribute to pitches and new business.
Requirements
- At least five years of experience in digital media strategy, planning, and buying, including the delivery of complex, multi-channel campaigns.
- Hands-on experience managing Meta and Google advertising platforms.
- Practical experience across paid search, paid social, YouTube, programmatic, connected TV, and out-of-home.
- Experience leading day-to-day client relationships and managing multiple campaigns or accounts.
- Strong campaign-management skills covering set-up, quality assurance, optimisation, budget control, pacing, and reporting.
- Experience using second- or third-party data providers and building custom audience segments.
- Working knowledge of ad-serving tools, pixel tracking, event set-up, troubleshooting, and measurement frameworks.
- Ability to translate performance data into clear stories, useful insights, and well-supported recommendations.
- Experience coaching junior colleagues, delegating work, reviewing output, and providing constructive feedback.
- Confident communication and presentation skills, strong organisation and attention to detail, and a proactive, collaborative approach.
- Previous experience working with entertainment, culture, or lifestyle brands is an advantage.
Skills
- Meta advertising platforms
- Google advertising platforms
- Paid search
- Paid social
- YouTube advertising
- Programmatic advertising
- Connected TV advertising
- Out-of-home advertising
- Campaign management
- Budget control
- Performance reporting
- Data analysis
- Client relationship management
- Team leadership
- Communication
- Presentation
- Organisation
- Attention to detail
Location
- Soho, London
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- £45,000–£50,000 per annum
About the Company
- Allied Global Marketing is proud to be an equal opportunity workplace.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Equal Opportunity
- Allied Global Marketing is proud to be an equal opportunity workplace.
- We welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.