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About the Role
We are seeking a Senior Integrated Campaign Manager, Brand & GTM to architect, roll out, project manage, and drive the Go-To-Market (GTM) execution for our major 2027 brand marketing strategy and campaigns. This role involves translating brand strategy into operational GTM blueprints for our multi-segment reach across 6 key European markets. The position is a temporary contract for 1 year.
Responsibilities
- Translate the overarching 2027 brand strategy into actionable, full-funnel GTM campaign blueprints across SMB, Mid-Market, and Enterprise segments.
- Architect campaign flighting and distribution models across 6 European markets.
- Own and author comprehensive Integrated Campaign Master Briefs.
- Lead the operational rhythm of cross-functional squads to execute multi-channel strategies on time and within scope.
- Partner with country teams and local market stakeholders to ensure master campaign frameworks balance global consistency with local relevance and execution precision.
- Serve as the strategic execution peer to the Brand Marketing Lead.
- Partner with Sales Leadership, SDRs, and Field teams to equip customer-facing squads with campaign momentum.
- Maintain and protect the integrated campaign master calendar.
- Manage and allocate the multi-country integrated campaign budget.
- Partner with Marketing Ops, Data, and Brand Intelligence to track brand lift, consideration, pipeline growth, and closed-won impact.
Requirements
- Proven track record leading multi-million dollar, multi-country, full-funnel integrated campaigns in high-growth B2B SaaS or tech environments.
- Deep experience translating high-level brand frameworks into multi-channel GTM blueprints across varied audience segments (SMB to Enterprise).
- High proficiency in aligning cross-functional teams (Creative, Digital, PR, Ops, Sales) and holding squads accountable to tight deadlines and complex campaign launches.
- Deep understanding of running campaigns across diverse European markets, with a clear perspective on modular campaign design and local adaptation.
- Experience with tracking brand-to-pipeline performance metrics, campaign flighting dynamics, brand lift, consideration, and total ROI.
- Background in integrated marketing, GTM campaign management, or brand marketing orchestration within B2B technology or SaaS.
- Thrive as the operational bridge between high-level brand strategy and lower-funnel demand generation.
- Love leading cross-functional squads across multiple international markets, balancing consistency with local nuances.
- Take pride in end-to-end accountability, from authoring master briefs and handling multi-country budgets to tracking downstream pipeline velocity and closed-won revenue impact.
Skills
- Integrated Marketing
- GTM Campaign Management
- Brand Marketing Orchestration
- B2B SaaS
- Full-funnel Orchestration
- Multi-market Scale
- Brand Strategy Translation
- Cross-functional Leadership
- Budget Management
- Performance Metrics Tracking
Location
- Hybrid
- In-person
Work Type
- Temporary Contract
- Hybrid
- Remote
Experience Level
- Senior
Benefits
- Pleo card (no out-of-pocket spending)
- Catered meals or lunch allowance
- Comprehensive private healthcare
- 25 days of annual leave + public holidays
- Hybrid and fully remote working options
- Access to free mental health and well-being support
- Paid parental leave
About the Company
- Pleo provides spend solutions that make managing money seamless, empowering, and effective for finance teams and employees.
- The company's vision is to help all businesses ‘go beyond’.
- Pleo has been successful for the last 10 years, living by the mantra 'more than you’d expect'.
- Pleo has over 40,000 customers and a team of 850+ people from over 100 nationalities.
- Pleo is a driven, progressive, and kind organization committed to delivering the future of business spending.
Equal Opportunity
- Diversity drives us. We can only reach our goals if our team reflects the world around us.
- We encourage people from all backgrounds and experiences to join us.
- If you have any accessibility requirements or need a specific format, email belonging@pleo.io. We’ll design a process that works for you.