Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior Lifecycle Marketing Manager role.
Rezi rewrites your resume against Jobber's job description. Free.
Tailor your resume to this Senior Lifecycle Marketing Manager role.
Rezi rewrites your resume against Jobber's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Lifecycle Marketing Manager posting at Jobber — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Lifecycle Marketing Manager posting at Jobber — free, in seconds.
About the Role
Jobber is seeking a Senior Lifecycle Marketing Manager to orchestrate the ideal customer experience, driving strategies for user acquisition, activation, retention, and expansion across all platforms. This role focuses on enhancing lead nurture efforts and creating mutually beneficial experiences to capture revenue.
Responsibilities
- Own the Leads portfolio end to end, including strategy, programs, and metrics for lead nurturing and conversion.
- Extend Jobber’s AI-enriched lead journeys using enrichment and orchestration tooling to build customer profiles and route leads into personalized experiences.
- Connect the lead experience to the trial experience for a continuous, personalized customer journey from first touch through conversion.
- Run a test-and-learn program against lead-to-trial and trial-to-paid metrics, including hypothesis formulation, experiment design, and iteration.
- Diagnose where leads and trials are being lost, size opportunities, and prioritize initiatives.
- Lead the acquisition pod, connecting lifecycle marketing with outbound and demand generation partners, owning the plan and handoffs.
- Configure journeys, write emails, and set up automation, potentially alongside the Revenue Communications team.
- Set the standard for the Lifecycle team by bringing in outside insights and sharing learnings.
Requirements
- Deep experience owning lead nurture and trial-to-paid conversion programs at a SaaS company, with demonstrable results.
- Hands-on experience using AI tools to enrich customer data and personalize communications at scale, including building or configuring enrichment, orchestration, or journey logic.
- A test-and-learn approach to AI, with the ability to experiment with new tooling and separate effective strategies from hype.
- Experience leading integrated acquisition efforts across outbound, demand generation, product, and sales, owning the overall plan.
- Proficiency in understanding and influencing nurture and conversion metrics through experimentation and program iteration.
- Ability to take full ownership of KPI outcomes, even with imperfect data, and measure, ship, and learn.
- Understanding of customer behavior, barriers, and motivations from first-hand sources to drive journey changes.
- High degree of autonomy, including setting priorities, proactive communication with management, and early risk flagging.
- A proactive approach to identifying and advocating for better processes while maintaining humility.
Skills
- Lifecycle Marketing
- Lead Nurture
- Trial-to-Paid Conversion
- SaaS Marketing
- B2B Marketing
- AI Tools
- Customer Data Enrichment
- Personalized Communications
- Automation
- Orchestration
- Journey Logic
- Experimentation
- Data Analysis
- Cross-functional Collaboration
- Communication
Location
- Edmonton
- Toronto
- Vancouver
- Kitchener-Waterloo
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $99,540 - $163,530
Benefits
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package with fully paid premiums
- Dedicated talent development program
- Career coaching
- Opportunities for career development
About the Company
- Jobber helps small home service businesses succeed by providing technology to manage quoting, scheduling, invoicing, and payments.
- Jobber's culture emphasizes transparency, inclusivity, collaboration, and innovation, recognized by Great Place to Work and Canada's Most Admired Corporate Cultures.
- The company has been recognized on lists such as Canada's Top Growing Companies and Deloitte Canada’s Technology Fast 50™.
- Jobber aims to transform the $400-billion service industry.
- The company brings together tens of thousands of people with technology to deliver billions of dollars in services annually.
Equal Opportunity
- We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team.
- We welcome people of diverse backgrounds, experiences, and perspectives.
- We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.