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About the Role
Develop and execute customer-centric growth strategies to drive category, brand, and customer performance. This role acts as a liaison between Marketing and Sales, translating strategies into actionable customer plans for business growth.
Responsibilities
- Partner with Marketing, Sales, Supply Chain, and Category teams to develop customer-specific innovation plans.
- Support the customer activation of innovation initiatives from concept through launch.
- Build compelling customer selling stories that drive distribution and incremental growth.
- Monitor innovation performance and recommend optimization strategies.
- Ensure innovation priorities are incorporated into customer plans and annual business planning processes.
- Develop and execute integrated shopper and consumer activation programs.
- Translate consumer insights into customer-specific activation strategies.
- Lead development of promotional programs, display initiatives, seasonal campaigns, and omnichannel customer marketing plans.
- Evaluate program effectiveness through ROI analysis and post-event assessments.
- Collaborate with Marketing to ensure alignment between national brand campaigns and customer execution strategies.
- Lead cross-functional annual planning processes, ensuring alignment with corporate growth priorities.
- Support key planning milestones, including innovation planning, demand forecasting, promotional planning, and investment allocation.
- Identify risks and opportunities and provide strategic recommendations.
- Act as the primary liaison between Marketing and Sales teams.
- Communicate customer needs, market trends, and competitive insights to Marketing partners.
- Translate brand and category strategies into customer-specific execution plans.
- Facilitate collaboration across functions for timely decision-making and effective implementation.
- Influence stakeholders to achieve alignment on business priorities and growth opportunities.
- Lead relationships with external agency partners, ensuring delivery of best-in-class activation and marketing programs.
- Manage agency briefs, timelines, budgets, and performance expectations.
- Ensure all agency-developed programs align with brand strategies, customer requirements, and business objectives.
- Coordinate the creation of all POS, Toolkits, and Display requirements across innovation and Shopper programs.
- Foster strong collaborative partnerships that drive innovation and continuous improvement.
- Build and maintain strong cross-functional relationships across Sales, Marketing, Finance, Category Leadership, Supply Chain, Strategic Revenue Growth Management, and Operations.
- Lead project teams and coordinate resources to deliver strategic initiatives on time and within budget.
- Drive alignment across stakeholders to support customer and business objectives.
- Champion a culture of collaboration, accountability, and execution excellence.
Requirements
- Educated to degree level or equivalent.
- Experience in Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning within a consumer-packaged goods (CPG) environment highly preferred.
- Proven experience leading innovation launches, customer activation programs, and annual business planning processes.
- Experience working directly with customer teams and senior commercial leadership.
- Experience managing external agency partners and cross-functional project teams.
Skills
- Highly adaptable and comfortable working in a fast-paced, dynamic environment.
- Exceptional cross-functional collaboration and stakeholder management skills.
- Proven ability to influence without direct authority.
- Strong communication, presentation, and storytelling capabilities.
- Project management and prioritization skills.
- Results-oriented with a focus on execution and business impact.
- Ability to manage multiple priorities while maintaining attention to detail.
- Creates Collaborative Relationships: builds strong partnerships and collaborative working relationships.
- Navigates Complex Challenges: demonstrates agility and resilience in a rapidly changing environment.
- Delivers Consistent Results: takes ownership, drives accountability, and delivers results.
- Challenges the status quo and identifies opportunities for improvement.
- Inspires alignment and commitment across diverse stakeholders.
- Balances strategic thinking with operational excellence.
- Delivery of projects on time and within budget.
Education Level
- Degree level or equivalent
Salary/Compensations
- CAD 108,661.00 - CAD 142,617.00
Benefits
- Company bonus
- Best in class learning and development support
- Access to in-house Mars University
About the Company
- Work with over 130,000 diverse and talented associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.