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About the Role
As a Senior Strategist (Sport & Entertainment), you will sit at the vital intersection of brand strategy, commercial rights, and multi-channel comms planning. Your mission is to translate partnership assets into culturally resonant, high-impact activation strategies that excite fans and move the commercial needle. You will own strategic relationships, guide creative teams, and spearhead pitches.
Responsibilities
- Architect end-to-end activation plans, translating brand ambitions, fan insights, and complex rights packages into integrated, channel-ready activation frameworks.
- Ensure every asset, contractual right, and IP opportunity is leveraged creatively and commercially.
- Partner closely with creative teams, providing sharp, fertile briefs and frameworks.
- Play a pivotal role in new business and competitive pitches, crafting compelling narratives.
- Champion integrated thinking by seamlessly connecting with teams across VML Live, broader VML, and WPP sister agencies.
- Partner with data and effectiveness teams to build robust measurement frameworks, proving ROI and turning campaign learnings into future strategic advantage.
Requirements
- Understand fandom, subcultures, and audience behaviors in sport, music, gaming, or entertainment.
- Proven experience bridging brand strategy, partnership activation, and comms/channel planning within an agency, rights holder, or brand environment.
- Ability to structure an argument, articulate a vision, and deliver presentations that captivate senior clients and win high-stakes pitches.
- Understand rights contracts, sponsorship mechanics, and production realities.
- Thrive in fast-paced, multi-disciplinary environments and enjoy mentoring junior team members while holding your own with senior stakeholders.
Skills
- Brand Strategy
- Partnership Activation
- Comms Planning
- Creative Briefing
- Pitching
- Integrated Thinking
- Measurement Frameworks
- ROI Analysis
Location
- Global
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Competitive compensation
- Comprehensive benefits
- Flexible hybrid working policies
- Dedicated career development pathways
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- VML is known for its innovative work and ranks among the world’s leading creative companies.
- VML’s global network spans 55+ markets.
- VML is part of WPP, a trusted growth partner for the world's leading brands.
- At VML Live, we believe brands don’t just belong in ad breaks—they belong in culture.
- VML Live exists to create moments that matter in the real world by uniting brand ambition with genuine fan passion.
- VML Live turns sponsorships and commercial rights into living, breathing cultural phenomena.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.