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About the Role

The Chief Marketing Officer (CMO) will drive predictable, scalable revenue growth and build/lead the marketing team. This role encompasses Product Marketing, Demand Generation, and Client Marketing, owning the full marketing chain from customer understanding to revenue influence and customer growth. The CMO will act as a senior commercial marketing partner to Sales and the voice of the customer for Product teams, ensuring alignment between market needs, strategy, pipeline, and revenue outcomes. This is a commercial, performance-led executive role requiring strategic vision, hands-on execution, and team building, with an expectation of proactivity and continuous improvement.

Responsibilities

Build deep knowledge of customer needs, market segments, personas, and use cases.
Consolidate feedback from customer-facing teams and conduct continuous competitive intelligence.
Define positioning, messaging, and value propositions for offers, segments, and regions.
Contribute to offer development and business model, providing input on pricing and packaging.
Partner with Product Management to translate customer needs into features and lead product launches.
Build sales pitches and sales enablement kits.
Define and strengthen the Red-on-line brand as a reference in EHS and compliance solutions.
Build a thought leadership strategy leveraging legal and EHS expertise.
Represent Red-on-line across the EHS and CSR ecosystem.
Own new business pipeline creation targets aligned to sales capacity and revenue goals.
Design and execute integrated demand programs across digital, content, webinars, events, ABM, and partner channels.
Drive qualified lead and opportunity volume across priority segments, regions, and products.
Optimize funnel performance across MQL → SQL → Opportunity stages.
Ensure clear SLAs, lead definitions, and structured handover processes with Sales.
Forecast pipeline contribution with accuracy and confidence.
Develop partnerships and co-marketing initiatives with ecosystem players.
Own marketing strategy for existing customers across adoption, cross-sell, and upsell.
Support renewals through value reinforcement, engagement programs, and usage storytelling.
Develop customer-facing content including case studies, product updates, and use-case narratives.
Drive programs that increase product engagement, stickiness, and lifetime value.
Partner with Account Management and Customer Success to align campaigns with account growth plans.
Work closely with the Commercial Director, Regional Sales Leaders, and Enterprise Account Managers.
Define ICPs and ensure consistent segmentation and targeting.
Align marketing investment with commercial priorities and measurable revenue impact.
Report to the General Manager on marketing strategy, performance, and investment.
Act as the bridge between Product, Sales, and Marketing.
Own performance dashboards, reporting, and marketing ROI tracking.
Define the marketing organization and hiring plan, and recruit necessary talent.
Lead, develop, and retain a high-performing team with clear objectives and KPIs.
Select and manage external agencies and partners.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
10+ years’ experience in B2B marketing, with senior-level responsibility across product marketing, demand generation and/or lifecycle marketing.
Hands-on product marketing experience: market and competitive insight, positioning, go-to-market, pricing input and sales enablement.
Proven experience in SaaS, data, subscription, or technology-led environments preferred.
International experience, ideally across UK, US and DACH markets.
Strong understanding of funnel mechanics, attribution models, and pipeline forecasting.
Experience partnering closely with Sales leadership in a revenue-driven environment.
Strong commercial acumen and comfort being measured on pipeline and revenue contribution.
Excellent stakeholder management and cross-functional collaboration skills.
Autonomy, strength of proposal and ability to lead several projects at the same time.
Proven track record of recruiting, building and leading high-performing marketing teams, ideally in a scaling or transformation context.
Confident operating at executive level, working directly with the General Manager, leadership team and C-level stakeholders.
Fluent in English; French is a strong plus.

Skills

Product Marketing
Demand Generation
Lifecycle Marketing
Market Insight
Positioning
Go-to-Market Strategy
Sales Enablement
Brand Management
Thought Leadership
Content Creation
Digital Marketing
Webinar Management
Event Management
Account-Based Marketing (ABM)
Partner Marketing
Lead Generation
Funnel Optimization
Pipeline Forecasting
Customer Marketing
Cross-sell
Upsell
Renewal Support
Stakeholder Management
Cross-functional Collaboration
Team Leadership
Recruiting
Budget Management
ROI Tracking

Location

London
Paris

Work Type

Permanent
Hybrid
Flexible working options
Agile
Remote working options

Experience Level

Senior-level
Executive level

Education Level

Bachelor’s degree in Marketing, Business, or a related field

Benefits

Generous holiday allowance that increases with length of service
Your birthday off
24/7 Employee Assistance Programme
Access to learning and development via Generation Infopro
Paid volunteer days
25 days annual leave (rising to 30 days)
Group personal pension plan
Life assurance
Private medical insurance
Bonusly employee recognition scheme
Discounted gym membership and wellness benefits
Enhanced maternity leave up to 26 weeks full pay
Dependant leave up to 5 days full pay per year
Dedicated menopause policy
Culture of open, inclusive support
Bike to work scheme
Dental insurance
Health cash plan

About the Company

Infopro Digital is a B2B group specialising in information and technology with a presence in 26 countries and 4,000 employees of 79 nationalities.
Red-on-line offers a complete all-in-one solution – software, expertise, and content – supporting management systems in EHS across more than 85 countries.
Red-on-line services are used by over 2,000 leading organisations to manage compliance and risk challenges through a comprehensive multilingual online platform.
Red-on-line combines the stability of a well-funded international leader with the agility of a specialist team making an impact in the EHS technology space.
Infopro Digital connects professional communities.
Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.
Our solutions help decision makers make informed decisions and companies develop their business and performance in a sustainable way.

Equal Opportunity

We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly, because of any protected characteristic or any other characteristic or activity protected by law.
To fully comply with all laws prohibiting discrimination in all phases of employment, we have set up a system of monitoring all job applications.
This information will be collected anonymously, in confidence and will not be seen by anyone directly involved in the hiring process, it will be stored separately and used only to provide statistics for monitoring purposes.
There is no obligation on you to provide information.
All applicants will be treated the same, whether or not they provide this information.