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About the Role
The Content Specialist will lead Central Texas (Austin and San Antonio) Perry Homes’ content strategy, editorial development, and social media initiatives across all owned marketing channels. This role requires a strategic and creative thinker with strong content creation instincts, a solid understanding of short-form video social content creation, and a deep knowledge of the home buying journey to develop compelling, accessible, and brand-aligned content across various formats, channels, and customer segments.
Responsibilities
- Create high-quality, audience-focused content, including social media posts, short and medium-form videos, photo assets, campaign materials, articles, blogs, and customer communications.
- Conceptualize, capture, and/or coordinate professional video content aligning with brand standards and supporting campaign, community, employee, and storytelling initiatives.
- Plan and capture professional yet trend-aware photo content for platforms like Instagram and Facebook, ensuring images reflect Perry Homes' polished, sophisticated brand identity.
- Develop engaging social-first content reflecting current platform trends while maintaining a polished, professional, and brand-appropriate execution.
- Create and manage multi-format content across marketing channels, including social media, video, photography, marketing collateral, and editorial content.
- Assist Sales Professionals in creating engaging social media content for their personal social channels.
- Collaborate with internal departments to identify content needs and coordinate publication schedules.
- Maintain and elevate the content calendar for consistent, timely delivery across platforms.
- Partner with internal teams to create compelling video, photo, and social assets for channels such as Instagram, Facebook, YouTube, and other emerging platforms.
- Shoot high-quality vertical and horizontal video content, including b-roll, interviews, events, and trending social formats.
- Ensure all content reflects brand voice and adheres to editorial, SEO, compliance, and social media standards.
- Refine content from team members and partners for clarity, tone, accuracy, consistency, and brand alignment.
Requirements
- Bachelor’s degree in English, Journalism, Public Relations, Communications, Marketing, or a related field required.
- 2+ years of experience in social media content creation, digital marketing, content marketing, editorial, or related roles required.
- Expert fast-moving social media videographer and video editor to help own our short-form and platform-native video content from concept to final cut.
- Proven ability to develop and manage content strategies in complex or regulated environments.
- Strong experience creating content across multiple formats, including social media, short-form video, digital campaigns, and written marketing materials.
- Demonstrated ability to create trendy, engaging social content and videos in a polished, professional manner aligned with brand standards.
- Ability to create and edit content utilizing multiple team members contributing, pooling, or providing assets.
- Experience with video planning, scripting, shooting, and editing for marketing and social media use.
Skills
- Content strategy
- Editorial development
- Social media initiatives
- Content creation
- Short-form video social content creation
- Home buying journey understanding
- Video content creation
- Photo content creation
- Social media content creation
- Digital marketing
- Content marketing
- Editorial
- Video editing
- Content strategy management
- Video planning
- Scripting
- Shooting
- Editing
Location
- Austin
- San Antonio
Work Type
- Full-time
Experience Level
- 2+ years of experience
Education Level
- Bachelor’s degree
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Financial Planning
- Time Off & Life Balance
- Family & Lifestyle
- Opportunities for growth and development
About the Company
- At Perry Homes, we’re committed to integrity, excellence, and service—values that guide every customer interaction.
- Join a team where your work directly contributes to an exceptional homebuying experience and a trusted brand.
- We’re committed to creating an inclusive workplace where people can do their best work.
Equal Opportunity
- Perry Homes is an Equal Opportunity Employer