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About the Role
As part of the Marketing Creative Team, you will be the day-to-day visual designer bringing the SoulCycle brand to life across our digital and physical ecosystem. This role is primarily focused on digital design—shaping how our riders interact with our brand across lifecycle emails, social channels, performance marketing, and digital web/app touchpoints—alongside key environmental print assets like in-studio signage and promotional collateral.
Responsibilities
- Execute high-volume, premium digital design across email (Braze/CRM), web banners, landing pages, digital paid media, organic social, and app assets.
- Maintain visual consistency and integrity with brand guidelines, typography systems, and color palettes across every digital touchpoint.
- Collaborate with the copy lead and marketing managers to translate conceptual ideas and briefs into cohesive visual layouts that drive engagement and conversion.
- Prepare, optimize, and organize production-ready digital assets across all required screen ratios, resolutions, and formats.
- Design in-studio promotional signage, printed ridership collateral, local event materials, and window displays as needed to support studio operations and launches.
- Partner with production vendors to ensure proper print setup, color matching, stock selection, and print specifications for studio rollouts.
- Partner closely with the Creative Director, Retail Designer, Lifecycle, Growth, and Social teams to deliver high-performing creative on schedule.
- Collaborate with marketing project management to balance multiple campaign timelines and intake queues efficiently.
- Partner with digital/web stakeholders to uphold intuitive, brand-aligned visual hierarchy across rider-facing web surfaces.
Requirements
- 3-5 years of professional graphic design experience in-house at a consumer brand, agency, or consumer tech company.
- A strong, diverse portfolio showcasing high-leverage digital marketing design (emails, web, digital ads, and social campaigns) and strong typographic craft.
- Advanced expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma.
- Solid understanding of digital design constraints, email layout best practices, responsive web layouts, and visual hierarchy.
- Demonstrated experience preparing print-ready mechanicals and large-format environmental/studio signage.
- Experience collaborating under the direction of an Art Director or Creative Director while managing multiple active deadlines.
- Experience in fitness, wellness, lifestyle, hospitality, or direct-to-consumer subscription brands is a plus.
- Basic working knowledge of digital UI/UX principles, wireframing, or design systems in Figma is a plus (motion graphics not required).
- Experience with or curiosity around leveraging AI design tools to accelerate concepting and mood-boarding workflows is a plus.
- Must have a legal right to work in the United States.
Skills
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Figma
- Digital design
- Email design
- Web banner design
- Landing page design
- Digital paid media design
- Organic social media design
- App asset design
- Brand guideline adherence
- Typography
- Color palettes
- Visual layout
- Engagement and conversion optimization
- Asset preparation and optimization
- Print design
- Signage design
- Production vendor collaboration
- Print setup
- Color matching
- Stock selection
- Print specifications
- Cross-functional collaboration
- Project management
- UI/UX principles
- Wireframing
- Design systems
- AI design tools
Location
- NYC Headquarters
Work Type
- Hybrid
Experience Level
- 3-5 years professional graphic design experience
Salary/Compensations
- Min $85k - Max $92k
About the Company
- We're purpose-driven. With every ride, we aim to redefine health and happiness. It's all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we'd love to have you.
- Our Mission: To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we'll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.
Equal Opportunity
- All your information will be kept confidential according to EEO guidelines.