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About the Role
The Director of Swim School will focus on developing and expanding the 92NY Swim School, optimizing customer experience, and participant retention for Learn-to-Swim classes, private lessons, and summer camp programs. This role aims to maximize program participation, drive program development, generate revenue, and achieve profitability. The Director is responsible for the daily execution and oversight of aquatics programming and operations, including lifeguard staffing, compliance with health regulations, payroll processing, and managing aquatics technology systems. Reporting to the Director of Aquatics, this position supports department goals in safety, compliance, staff development, customer service, and program success through staff engagement, operational excellence, and a strong safety culture.
Responsibilities
- Oversee the supervision, strategic planning, and administration of the 92NY Swim School, Learn-to-Swim, and certification programs.
- Develop, expand, and evolve the Swim School structure and certification offerings.
- Direct the recruitment, training, and professional development of water safety instructors.
- Motivate, observe, and evaluate instructor performance on an ongoing basis and conduct formal evaluations.
- Initiate disciplinary action when necessary.
- Develop staff accountability, performance standards, and objective assessment tools.
- Create, implement, and delegate responsibilities for Swim School schedules for patrons and instructors.
- Ensure appropriate staffing for program delivery and safe pool management.
- Evaluate aquatic classes and private lesson offerings to identify profitable growth opportunities.
- Direct instructors to achieve established program and private lesson revenue goals.
- Support seasonal restructuring of the in-city 92NY camp swim program and operations.
- Assist with creating, implementing, and maintaining seasonal camp schedules.
- Coordinate with Marketing and Sales to build the Swim School brand through advertising, targeted communications, and social media.
- Ensure staff certifications remain valid in collaboration with Aquatics management.
- Develop parent guidance communications and provide electronic report cards to group swim lesson participants.
- Implement report cards at HKC.
- Ensure prompt, accurate, and thorough responses to patron inquiries and complaints.
- Guide instructors in resolving participant conflicts.
- Use patron feedback and staff training to drive continuous improvement and program excellence.
- Process biweekly payroll.
- Establish a professional work environment and ensure facility rules are followed.
- Positively communicate and support May Center management decisions.
- Handle and report emergencies, ensuring incident and accident reports are forwarded appropriately.
- Ensure staff follow all required procedures.
- Serve as an emergency instructor or lifeguard when needed.
- Serve as the aquatics lead for Salesforce, Traction Rec, UPACE, and Tessitura.
Requirements
- 5+ years of management experience in an aquatic setting required.
- Ability to conduct staff training and safety sessions.
- Ability to develop and implement 92NY Aquatics curriculum in collaboration with all staff.
- Ability to assist with and teach Swim School classes as needed.
- Demonstrated knowledge of 92NY Aquatics classes and camps.
- Ability to explain and sell offerings efficiently.
- Ability to recommend appropriate class advancement.
- Strong proficiency in Microsoft Word, Excel, Outlook, and payroll software.
- Experience with Salesforce, Traction Rec, or other membership and community-based software systems.
- Excellent verbal, written communication, and presentation skills.
- Ability to respond professionally to inquiries and complaints involving sensitive or confidential matters.
- Demonstrated organizational skills.
- Ability to organize and prioritize phone calls and emails.
- Ability to collaborate with staff to resolve issues.
- Ability to work effectively as part of a team.
- Ability to support other Aquatics Department needs as required.
- If not certified as a Certified Lifeguard Instructor and Water Safety Instructor Trainer, must obtain certification within the first year of employment.
- 92NY will cover the costs of those certifications.
Skills
- Lifeguard First Aid/CPR Certifications
- Water Safety Instructor
- Certified Lifeguard Instructor
- Water Safety Instructor Trainer
- Certified Pool Operator
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
- Payroll software
- Salesforce
- Traction Rec
- UPACE
- Tessitura
- Communication skills
- Presentation skills
- Organizational skills
Work Type
- 40/hours week
- Sunday-Thursday
Experience Level
- 5+ years of management experience in an aquatic setting
Education Level
- Bachelor’s Degree preferred
- Advanced certifications
Salary/Compensations
- $70,000 - $75,000
About the Company
- 92NY Swim School