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About the Role
This role provides dedicated business data intelligence and analytical support to Corporate Affairs communications teams, transforming data and audience signals into actionable insights for decision-making and reputation management.
Responsibilities
- Act as the dedicated insights partner for set verticals within the comms departments, working closely with the Insight Lead to understand priorities and deliver decision-ready recommendations.
- Own the analysis, interpretation and recommendations for regular and adhoc reporting, ensuring outputs explain performance, identify trends, risks and opportunities.
- Support teams with post campaign analysis in evaluating against business objectives.
- Work with large and varied data sets (Quant and Qual) from multiple sources to uncover performance trends, audience behaviours and opportunities for greater effectiveness or efficiency.
- Undertake focused and exploratory investigations into priority business and communications questions, combining multiple data sources to develop evidence led points of view and recommendations.
- Translate complex findings into clear stories, concise performance narratives and actionable recommendations for non-technical audiences and senior stakeholders.
- Develop and maintain dashboards/consolidated reporting solutions that track key performance indicators and enable consistent, assessable reporting.
- Support experimentation (e.g., A/B testing, trial measurements) to gauge the ROI of new digital touchpoints, platforms and/or comms campaigns.
- Use media, social and audience listening to monitor reputation, identify emerging issues and provide timely intelligence.
- Work with the Group Communications Technology Team to ensure measurement and visualization needs are bedded into our tools and technology across existing and future infrastructure.
Requirements
- Proven experience in data analysis, both quantitative and qualitative, and insight generation, with the ability to turn evidence into clear business or communications recommendations.
- Strong experience shaping complex data into compelling performance reviews, including clear interpretation of what the results mean and what stakeholders should do next.
- Experience delivering reporting, post-campaign analysis or strategic investigations across multiple stakeholder groups or business areas.
- Knowledge of communications measurement, audience behavior and digital platforms across internal, external and social.
- Ability to work cross-functionally, manage competing priorities and adapt analysis to the needs of stakeholders.
- Clear written and verbal communication skills, with the confidence to explain insight to non-technical and senior audiences.
- Experience using analytics and intelligence platforms such as Sprinklr, Google Analytics, Meltwater or WeArisma.
- Experience in reputation intelligence, media or social listening, and the identification of emerging issues or opportunities.
- Experience briefing or executing qualitative research methodologies.
- Data visualization and dashboarding capability.
- A data-literate, insight-led approach, with a focus on simplification, innovation and continuous improvement.
- Appropriate right to work in the UK.
- Must not require sponsorship.
Skills
- Data analysis (quantitative and qualitative)
- Insight generation
- Performance reviews
- Communications measurement
- Audience behavior analysis
- Digital platform knowledge
- Cross-functional collaboration
- Priority management
- Adaptability
- Written communication
- Verbal communication
- Stakeholder communication
- Analytics platforms (Sprinklr, Google Analytics, Meltwater, WeArisma)
- Reputation intelligence
- Media listening
- Social listening
- Qualitative research methodologies
- Data visualization
- Dashboarding
Location
- Osterley
Work Type
- Hybrid
- 3 days in the Osterley office per week
Benefits
- Free Sky TV or NOW package, including Sky Sports and Sky Cinema
- Pension package with up to 9% employer contribution
- Private healthcare with mental health support
- Aviva Digital GP and dental insurance
- Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
- Sharesave and Tech schemes
- A range of Sky VIP rewards and experiences
About the Company
- Sky is a leading media and entertainment company connecting millions with entertainment, sports, news and arts through innovative products and services.
- Working with Sky means bringing the joy of a better experience to more people, every day, to do better and deliver better for customers, colleagues and society.
Equal Opportunity
- Sky is an equal opportunity employer and values diversity at the company.
- Sky is a Disability Confident Accredited Employer, and welcomes and encourages applications from all candidates.
- Sky will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support candidates where appropriate.