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About the Role
Via is transforming transportation globally by leveraging technology. This role focuses on leading top-of-funnel driver acquisition and sourcing strategies across North America, encompassing performance marketing, local brand presence, and community engagement to drive candidate sourcing from awareness through initial application.
Responsibilities
- Own multi-market driver acquisition budgets across paid digital, hyper-local media, and community channels, monitoring KPIs to scale applicant volume while reducing CPA and CPH.
- Develop performance marketing positioning, messaging, and sourcing tactics to attract driver partners who uphold high standards of safety, service excellence, and community representation.
- Formulate hypotheses and run A/B and multivariate tests across creative messaging, audience targeting, landing pages, and referral incentives to maximize driver conversion, retention, and lifetime value.
- Analyze driver conversion metrics across operational models to identify bottlenecks and seasonal supply constraints, collaborating with the Driver Success team for seamless handoffs.
- Partner with local workforce boards, community organizations, and municipal transit partners to build grassroots driver-get-driver initiatives, local activation events, and high-converting candidate pipelines.
- Build self-serve dashboards using Tableau or AI tools to track acquisition cohort health and report funnel efficiency insights to leadership.
Requirements
- Experienced professional with 6+ years of growth marketing experience.
- Resourceful, a problem solver motivated by high levels of ownership and measurable impact.
- Creative problem solver and continuous experimenter who challenges the status quo.
- Customer-centric storyteller with exceptional written and interpersonal communication skills.
- Proven track record of managing teams (at least 3-5 years) and developing people.
- Strong analytical skills, comfortable in SQL, Excel/Sheets, and BI tools.
- Proactive, critical thinker with a no-task-too-small attitude in a fast-paced environment.
- Prior experience driving driver/courier/supply acquisition in a mobility, rideshare, or delivery network.
- Proficiency across paid digital (Meta, Google, DSPs), hyper-local offline media (OOH, direct mail, radio), and community-based recruiting channels.
Skills
- Growth marketing
- Performance marketing
- Local brand presence
- Community engagement
- Paid digital marketing (Meta, Google, Programmatic)
- Hyper-local media (OOH, direct mail, radio)
- Community channels
- Data-driven KPIs
- Cost Per Applicant (CPA)
- Cost Per Hire (CPH)
- Messaging
- Sourcing tactics
- Experimentation
- A/B testing
- Multivariate testing
- Landing page optimization
- Referral incentives
- Funnel analysis
- SQL
- Excel/Sheets
- BI tools
- Tableau
Location
- North America
Work Type
- Full-time
Experience Level
- 6+ years of growth marketing experience
- 3-5 years of management experience
Salary/Compensations
- $130,000 - $165,000 / year
Benefits
- Free medical plans
- 401K matching
About the Company
- Via is using technology to transform transportation around the world.
- We have huge goals, from changing a single person’s daily commute to reducing humanity’s collective environmental footprint.
Equal Opportunity
- Via is an equal opportunity employer.