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About the Role

Wise is seeking a Senior Manager to lead influencer strategy in North America, focusing on driving customer growth and managing regional execution while connecting global strategy with local needs.

Responsibilities

Own the North American influencer strategy, setting clear priorities across the US and Canada.
Build annual and quarterly plans covering audiences, creators, channels and investment.
Own regional forecasting and budget recommendations, using performance insights to scale opportunities, improve efficiency and redirect investment.
Represent influencer marketing in regional planning and bring North American insights into our global strategy.
Directly own and scale Wise’s influencer strategy in Canada, from market planning and creator identification through to execution and optimisation.
Support the existing US Influencer Manager with strategic direction and opportunity sizing while they retain ownership of market execution.
Build a locally relevant Canadian programme and test new propositions, formats and partnerships to define the market’s long-term growth roadmap.
Ensure all North American influencer activity follows applicable regulatory, disclosure, brand-safety and procurement requirements.
Manage senior relationships with relevant agencies, creator partners, platforms and tools to improve programme quality and scale.
Develop and lead the global influencer strategy for Wise Business, beginning in North America and defining the role creators can play in reaching and converting business customers.
Identify priority audiences and creator segments, and partner with the Wise Business team on positioning and messaging.
Run structured tests to determine which creators, messages, formats and commercial models drive qualified customers, using the results to build a scalable roadmap.

Requirements

Extensive influencer marketing experience across the US and Canada, with a track record of building programmes that drive measurable customer growth.
Focus on meaningful insights and the metrics that drive real impact.
Ability to set a clear regional strategy while remaining close enough to execution to understand what is working.
Experience marketing to small businesses, entrepreneurs or freelancers.
Commercially and analytically strong, with experience managing budgets, forecasts and performance.
Effective cross-functional collaborator who can connect regional and global teams around shared priorities.
Comfortable operating within a global reporting structure while being embedded in a regional team, and ability to connect both groups through clear communication and shared priorities.

Skills

Influencer Marketing
Strategy Development
Budget Management
Performance Analysis
Cross-functional Collaboration
Relationship Management
Market Planning
Creator Identification
Program Optimization
Regulatory Compliance
Brand Safety
Procurement
Fintech Marketing
Financial Services Marketing
Affiliate Marketing
Performance Partnerships
Team Leadership
French Language Skills

Location

Austin

Work Type

Hybrid

Experience Level

Senior Manager

Salary/Compensations

USD 109000 - USD 139000

Benefits

Benefits in our Austin location

About the Company

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making and receiving international payments.
We are creating an entirely new network for the world's money.

Equal Opportunity

We're people building money without borders — without judgement or prejudice, too.
We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.