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About the Role

Human Agency is seeking a fractional GTM Strategist to own the full go-to-market arc, from defining target audiences and building positioning to launching campaigns and reporting on results. This role involves both strategic thinking and hands-on execution, working closely with clients to drive growth through AI-first strategies.

Responsibilities

Build go-to-market strategies for B2B and B2C clients, including positioning, messaging architecture, channel selection, and launch sequencing.
Conduct research to define ideal customers, interview buyers, and analyze competitors.
Develop messaging and positioning that resonates with target buyers.
Write website copy, landing pages, email sequences, and social content, leveraging AI where appropriate.
Execute and manage campaigns across Meta Ads, LinkedIn Campaign Manager, Google Ads, and email platforms like HubSpot.
Define success metrics, run tests, analyze data, and present results and insights to client leadership.
Create sales materials such as decks and one-pagers, and align marketing efforts with pipeline generation.
Conceptualize and launch campaigns from brief to execution, combining strategic rationale with creative instinct.

Requirements

5+ years in marketing, brand strategy, or GTM, in-house, agency, or independent.
Hands-on experience launching and optimizing paid and email campaigns.
2-3 case studies demonstrating measurable results (e.g., increased conversion, pipeline growth).
Strong writing skills across various marketing formats.
Experience presenting data and recommendations to executives.
Proficiency in using AI for research, testing, and content production.
Experience as a freelancer or fractional consultant with the ability to manage time across concurrent projects.
Ability to quickly learn new client industries and work independently.
Comfort with ambiguity and a proactive approach to problem-solving.
Ability to receive and provide direct feedback.
Willingness to coordinate across client time zones.

Skills

Go-to-Market Strategy
Positioning
Messaging Architecture
Channel Selection
Campaign Launch
Market Research
Competitor Analysis
Content Writing
Copywriting
Paid Advertising (Meta Ads, LinkedIn Campaign Manager, Google Ads)
Email Marketing (HubSpot)
Data Analysis
Reporting
Sales Enablement
Campaign Concepting
AI Tools for Marketing

Location

US
Canada

Work Type

Independent Contractor
Remote

Experience Level

5+ years

Salary/Compensations

Up to $100/hour

About the Company

Human Agency is an AI-first consultancy and venture organization focused on helping clients achieve growth.
The company operates with a 'doer' mentality, emphasizing accountability, curiosity, and a builder-first mindset.
They partner with organizations to design and implement secure, scalable, and human-centered AI strategies.
The company culture values collaboration, rapid learning, and the best ideas winning regardless of origin.
They prioritize client success by becoming stewards of their goals and partners in problem-solving.
Human Agency believes AI should amplify human potential and focuses on responsible innovation.
The company fosters a purpose-driven environment with an emphasis on meaningful work and positive relationships.

Equal Opportunity

Human Agency is an Equal Opportunity Employer.
They value diverse perspectives and are committed to building inclusive, high-performing teams.
The company aims to create an environment where everyone can do their best work.