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About the Role
The Research Manager role is key in helping us meet our goal of bringing the world of digital identity and human identity together to drive communication effectiveness for clients. You will support senior team members in delivering audience insights and bespoke research projects, acting as a trusted advisor to clients.
Responsibilities
- Supporting a Business Director in delivering regular POVs and presentations
- Supporting senior team members in the development and delivery of audience insights for key WPPMedia Worldwide clients
- Working alongside senior team members to deliver bespoke research projects from beginning to end using both qualitative and quantitative methodologies across a wide range of clients and categories
- Writing research questionnaires and scripting them using syndicated survey tools
- Becoming a trusted advisor to clients and client teams by delivering insights regarding audience and category behaviour for a variety of clients
- Learning and leveraging insights related data sources at WPPMedia to their full capabilities (i.e. trends reports through Mintel, data sets within Euromonitor etc)
- Being an expert and taking internal ownership of various industry tools and data sources and helping others in their use, including Social listening tools, Industry syndicated tools and data sources, and WPPMedia proprietary data sources
- An enthusiastic communicator both in presentation and in writing succinct POVs on industry trends
- Coaching the development of junior members of the Audience Team
Requirements
- Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes
- Fundamentally interested in people - Interested in the world around you and what makes people behave the way they do and how data and research can get you closer to understanding it
- Able to work well as part of a team
- Able to think critically and with curiosity about information sources
- Able to manage multiple (technical) stakeholders
- Comfortable manipulating and reshaping data to suit a particular task or tale
- Able to communicate ideas well, both verbally and written
- Comfortable and has an understanding of media data
- Media Industry knowledge
- Research into cultural trends and human behaviour using a wide range of information sources and methodologies (from desktop research to quantitative and qualitative methods)
- A curious individual who is culturally savvy with a critical thinking mindset
- A creative and flexible approach to finding, identifying and generating insights on cultural shifts and forces shaping people’s behaviour
- Writing skills to support the production of various cultural insight pieces - from short weekly culture columns, reports for clients as well as thought leadership pieces
Skills
- 3-4 years experience in an Audience, research and insight role within an agency, research company or media owner environment
- Fast learner, with the ability to work across multiple workstreams at once
- Experience working in a Global research or media planning and buying agency (or have an interest in how data and insights can drive media strategies)
- Experience with using industry research data such as TGI
- Experience with using social listening tools such as Brandwatch
- Experience in managing junior team members
- Good interpersonal skills – confident in building relationships within and outside the agency
- Comfortable with reading and understanding data sets through excel
- Good presentation skills and ability to think creatively and have a point of view
- Ability to manage your own time effectively
- Hard working, but also enjoy socialising as a team
Location
- WPPMedia
Work Type
- Maternity Cover
Experience Level
- 3-4 years experience
About the Company
- WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
- For more information, visit wppmedia.com.