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About the Role
The Destination Marketing Manager – Tourism, Partnerships & Influencer Marketing is responsible for growing Battersea Power Station's profile as a leading retail, leisure, and lifestyle destination through strategic tourism marketing, destination partnerships, and influencer engagement. This role develops and delivers initiatives to increase domestic and international visitation, build destination awareness, and strengthen the brand's reputation.
Responsibilities
- Develop and implement the tourism marketing strategy to support long-term growth.
- Ensure tourism initiatives align with the wider marketing strategy and business plan.
- Identify opportunities to grow domestic and international visitation through targeted tourism activity.
- Develop initiatives to strengthen Battersea Power Station's reputation as a must-visit London destination.
- Monitor tourism trends, visitor insight, and market intelligence.
- Develop and manage strategic relationships with tourism organisations, travel trade, hotels, and cultural institutions.
- Identify opportunities for joint marketing campaigns and collaborative promotions.
- Represent Battersea Power Station at industry events and tourism forums.
- Build relationships to enhance awareness and create new visitor opportunities.
- Develop and deliver the influencer and creator strategy.
- Identify, negotiate, and manage relationships with creators and influencers.
- Develop creative partnership opportunities for authentic content and audience engagement.
- Ensure influencer activity is measurable and strategically aligned.
- Identify opportunities for commercial partnerships and brand collaborations.
- Support integrated campaigns through partnership activity.
- Collaborate with Retail, Experiential, and Digital teams to maximise partnership opportunities.
- Define success measures and performance frameworks for tourism, partnership, and influencer activity.
- Monitor campaign performance and visitor data to inform future planning.
- Evaluate return on investment and make recommendations for improvement.
- Produce reporting demonstrating contribution to visitation, awareness, and business KPIs.
- Manage budgets effectively to ensure measurable value.
- Manage relationships with tourism agencies, representation partners, and specialist suppliers.
- Ensure partnership agreements are effectively managed.
- Build strong relationships across Marketing, Retail, Experiential, Asset Management, Guest Experience, and Commercial teams.
- Work collaboratively to ensure tourism and partnership activity is integrated into destination campaigns.
- Share insight and market intelligence to inform wider marketing planning.
- Champion collaboration, innovation, and continuous improvement.
- Represent Battersea Power Station professionally across the tourism and partnership landscape.
Requirements
- Growth in domestic and international visitation.
- Increased destination awareness and positive brand perception.
- Successful tourism, brand, and partnership initiatives.
- Delivery of high-quality influencer and creator campaigns.
- Strong strategic relationships across the tourism and partnership landscape.
- Measurable contribution to integrated marketing campaigns and business KPIs.
- Effective budget management and return on investment.
- Positive stakeholder feedback and collaborative working.
Skills
- Tourism marketing
- Partnership development
- Influencer marketing
- Destination marketing
- Brand collaborations
- Content creation
- Performance monitoring
- Budget management
- Relationship management
- Strategic planning
- Market intelligence analysis
- Campaign management
- Return on investment evaluation
About the Company
- We are collaborative, commercially minded and customer focused.
- We challenge constructively, act with integrity, take ownership and continuously seek better ways of working.
- We value curiosity, creativity and accountability equally, recognising that our greatest success comes through partnership and shared ambition.