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About the Role
The ABM team at RELEX is seeking an individual to enhance the personalization, interactivity, and launch speed of their targeted programs across various channels without increasing manual effort. This role involves advising on and developing AI-based workflows, templates, and quality guardrails for paid media, landing page creation, content personalization, direct mail, and analytics, allowing the team to focus on strategy and creativity.
Responsibilities
- Map current operational workflows, identify areas for improvement in time and quality, and establish a prioritized automation roadmap.
- Build and maintain AI workflows for daily use by the ABM team using tools like Claude, n8n, Folloze, and HubSpot.
- Collaborate with Marketing Operations to build ABM workflows on the shared martech stack, adhering to its standards.
- Establish brand and quality guardrails with the Brand & Creative team for AI-produced assets.
- Document all workflows and train the team for self-sufficiency.
- Own the setup and execution model for ABM account and contact-level campaigns.
- Build workflows and guardrails to reduce time spent on campaign setup.
- Develop workflows to generate on-brand ad variants tailored to accounts, segments, and buying group roles.
- Conduct channel and tactic experiments to optimize reach, engagement, and conversion.
- Implement a data feedback loop for account and contact engagement to inform ABM planning.
- Create a template and component library for AI-driven account and segment page generation.
- Set personalization standards and collaborate with designers on account-specific aesthetics.
- Identify opportunities for deeper, more interactive prospect experiences.
- Build and fine-tune workflows to transform existing content into account-tailored assets.
- Design a direct mail program framework for personalized mailers at scale.
- Manage the operating model for direct mail, including vendor setup, data quality, GDPR compliance, budget, and cost per account.
- Connect direct mail sends to defined sales follow-up actions and measure their contribution.
- Define ABM program measurement metrics in conjunction with the Head of ABM and Marketing Operations.
- Develop reporting to evidence campaign performance by account, channel, and tactic.
- Ensure campaign data consistency across platforms, including naming conventions, UTM standards, and taxonomy.
- Measure the impact of AI workflows, including time saved, cost per asset, and speed to launch.
Requirements
- 4+ years in B2B ABM, demand generation, growth marketing, GTM engineering, or marketing operations.
- Working understanding of B2B paid media, including campaign structure, targeting, bidding, budget pacing, and metric reliability.
- Proven track record of designing and implementing AI and automation workflows for others.
- Practical experience with LLMs, including prompt design, structured outputs, data integration, and quality evaluation.
- Hands-on experience building automations in n8n, Make, Zapier, Workato, or similar, including APIs, webhooks, JSON, and error handling.
- Process-oriented mindset with the ability to map, identify issues, and design repeatable solutions.
- Good judgment on AI output quality for rollout readiness.
Skills
- AI workflows
- Automation
- Prompt design
- LLMs
- n8n
- Make
- Zapier
- Workato
- APIs
- Webhooks
- JSON
- Error handling
- B2B paid media
- LinkedIn advertising
- Account targeting
- Contact targeting
- Bidding
- Budget pacing
- Python
- JavaScript
- SQL
- Power BI
- Looker
- Tableau
- Direct mail programs
- Gifting programs
Location
- US (Atlanta)
- UK
- Germany
- Sweden
- Norway
- Denmark
- France
- Italy
- Spain
- Portugal
- Singapore
- Australia
- Helsinki, Finland
Work Type
- Full-time
Experience Level
- 4+ years
About the Company
- RELEX Solutions develops advanced supply chain and retail planning software designed to enhance adaptability, efficiency, and sustainability in the consumer goods and retail value chain.
- The company has a global presence with over 2000 employees across multiple international offices.
- RELEX operates with a philosophy of small, collaborative teams where individual input is valued.
- The company culture emphasizes passion, skill utilization, and enjoyment in the work process.
Equal Opportunity
- RELEX Solutions is an equal opportunity employer.
- The company celebrates diversity and is committed to creating an inclusive environment for all employees.