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About the Role
We want TAM Leadership to become the gold standard for modern leadership in 10,000 companies worldwide. Marketing is the first step on this path: it builds a brand that activates people for modern leadership and gains authority for empowerment through evidence. At the same time, marketing must deliver growth and ensure that we advertise more effectively and become less dependent on paid channels. You are responsible for both: the brand strategy and the growth strategy. You decide where our budget is effective, set priorities across all channels, and lead a small team of permanent employees and freelancers. You are part of our Heads meeting, work at eye level with Sales, Learning & Development, and Operations, and report to our COO. You combine strategic know-how with technical expertise. In your team, you take on the technical responsibility for HubSpot workflows, establish new processes, and help launch formats like our podcast.
Responsibilities
- Develop our marketing strategy further, manage our budget, and ensure that marketing measurably contributes to pipeline and revenue together with Sales.
- Manage Google Ads with our performance freelancer, further develop our organic visibility, and continuously optimize the efficiency of our measures.
- Lead our email marketing manager and further develop newsletters, campaigns, and email and WhatsApp sequences with her to generate more qualified conversations and bookings.
- Utilize Meta strategically in the middle funnel and develop data-based campaigns and creatives together with our performance freelancer.
- Lead our content manager and further develop our brand narrative together with the management. Ensure that LinkedIn, cases, podcast, and other content strengthen our brand and support our marketing channels.
- Further develop our HubSpot setup, optimize workflows, lead scoring, and automations, and bring the technical expertise to implement adjustments yourself.
Requirements
- You have extensive experience in performance marketing, especially with Google Ads, and have successfully built and optimized lead funnels.
- You have experience in leading and developing teams, setting clear priorities, and creating structures for independent work.
- You understand sales funnels and can technically further develop a complex HubSpot setup or comparable CRM system.
- You think entrepreneurially, make data-driven decisions, and know how to prioritize marketing measures and measure their success.
- You enjoy hands-on work, naturally use AI in your daily work, and are eager to continuously improve marketing processes.
- You have experience in positioning brands and building a clear, consistent narrative across different channels.
- Experience in B2B marketing, further education, or with HR as a target group, as well as practical experience with HubSpot is a plus, but not a requirement.
Skills
- Performance Marketing
- Google Ads
- Lead Funnel Optimization
- Team Leadership
- CRM Systems
- HubSpot
- Data-driven Decision Making
- Brand Building
- Marketing Strategy
- Growth Strategy
- Content Marketing
- Meta Marketing
- Email Marketing
- SEO
- AEO
- Marketing Operations
- AI Utilization
Location
- Berlin-Kreuzberg
Work Type
- Hybrid
- Full-time
Experience Level
- Leadership Experience
- Performance Marketing Experience
- CRM System Experience
- Team Development Experience
Benefits
- Hybrid working
- Flexible working hours
- Nice office in Berlin-Kreuzberg
- Opportunities for personal and professional development
- Free lunch and drinks
- Urban Sports Club membership
About the Company
- The idea that an employee is not just a cog in a machine, but part of a living organism, was a revolutionary idea in 1974. Companies had to change to stay current. That's why consulting icon Roland Berger founded TAM, which was the first academy to train business trainers: the agents of change. The concept is successful. To this day, TAM counts over 1000 international trainers among its graduates. The further education market has become a booming industry. Meanwhile, changeability - the ability to embrace change - is a prerequisite for successful, future-proof companies, and the demands on trainers, managers, and employees have been supplemented with a new dimension. Digitalization is revolutionizing the further education sector. The realignment in 2016 also expanded the nature of the TAM Academy to include the agile mindset of New Work. The New Work Facilitators of the new TAM Academy bring innovative approaches such as cultural design, transformation design, and new leadership into companies and are today the agents of change in the world of work. TAM, with its fantastic office in the heart of Kreuzberg, now employs over 35 people and works with over 30 carefully selected freelance TAM trainers. If you get butterflies in your stomach browsing our LinkedIn profile, Kununu, or our website and are really eager to empower, inspire, and connect exciting personalities and companies, then stop searching and contact our people machine Lisa.