Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Senior Global Brand Manager role.
Rezi rewrites your resume against The Growth Foundation's job description. Free.
Tailor your resume to this Senior Global Brand Manager role.
Rezi rewrites your resume against The Growth Foundation's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Senior Global Brand Manager posting at The Growth Foundation — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Senior Global Brand Manager posting at The Growth Foundation — free, in seconds.
About the Role
This role is responsible for shaping the global brand strategy and ensuring a consistent brand identity across international markets for a fast-growing premium beauty and lifestyle brand. You will collaborate with senior leadership and international teams to drive the brand's next stage of growth.
Responsibilities
- Develop and implement global brand guidelines, ensuring consistency in positioning, visual identity, tone of voice and customer experience across all international markets.
- Work closely with global and local marketing teams, providing guidance, support and direction to ensure brand standards are understood and consistently delivered.
- Establish brand frameworks, creative toolkits and approval processes that allow local markets to execute campaigns whilst maintaining a consistent global identity.
- Adapt brand messaging and creative appropriately for different markets, understanding cultural differences without compromising overall brand positioning.
- Manage the day-to-day relationship with external creative agencies, including briefs, creative development, feedback, approvals and delivery.
- Lead the development and execution of integrated brand campaigns to support international expansion and new market launches.
- Collaborate with Digital, Social, PR and Commercial teams to ensure brand consistency across all customer touchpoints.
- Support international partners and franchise teams with local marketing initiatives, campaigns and brand activations.
- Utilize customer insights, market research and brand performance data to identify opportunities and support commercial growth.
- Help shape the brand experience across both digital and physical environments.
Requirements
- Experience working within an established global brand, with direct involvement in managing brand positioning and consistency across multiple international markets.
- Proven experience collaborating with and supporting marketing teams across different countries, ensuring consistent brand identity.
- Hands-on experience developing, implementing or managing global brand guidelines, frameworks and creative toolkits, ensuring consistent execution across international markets.
- Strong understanding of adapting brand positioning, messaging and campaigns to different cultures and consumer behaviours while protecting the core brand identity.
- Demonstrable experience directly managing external creative agencies, from briefing and creative direction through to feedback, approvals and final delivery.
- Strong stakeholder management skills.
- Excellent creative judgement.
- Confidence to influence teams across different markets.
- Strategic and hands-on approach, comfortable setting brand direction and involved in execution details.
Skills
- Global brand management
- Brand strategy
- Brand guidelines development
- Creative development
- Agency management
- Stakeholder management
- Cultural adaptation
- Market research analysis
- Campaign execution
Location
- London HQ
Work Type
- Hybrid
- 2/3 days in office
Experience Level
- Senior
About the Company
- An exciting, fast-growing premium beauty and lifestyle brand.
- Established presence in the UK and US with ambitious plans for international expansion into new markets.
Equal Opportunity
- The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.