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About the Role
This role focuses on market research, customer outreach, and strategic planning to support the go-to-market strategy for Via Student Transit. The position involves analyzing market trends, customer needs, and competitive offerings to inform product positioning, marketing strategies, and communication materials.
Responsibilities
- Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns.
- Conduct outreach interviews with stakeholders to gather market intelligence and assess transportation needs.
- Measure the effectiveness of outreach initiatives and recommend engagement approaches.
- Collect and analyze customer feedback and operational requirements to evaluate product-market fit.
- Analyze market conditions, competitive activity, and customer adoption trends to improve product positioning.
- Develop expertise in the student transportation market and recommend positioning and differentiation strategies.
- Research customer preferences and market demand to develop data-driven messaging and positioning.
- Build targeted email outreach campaigns to increase engagement and awareness.
- Analyze solicitation requirements and prepare Request for Proposal content.
- Develop marketing materials, leveraging technical and emotional messaging, including webinar content and blog posts.
- Analyze marketing performance data and market research findings to develop recommendations for messaging, positioning, and marketing initiatives.
- Partner with internal teams to develop proposals, presentations, and communications materials.
Requirements
- Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field.
- Two years of experience in business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry.
- Experience utilizing Salesforce CRM or similar customer relationship management platforms.
Skills
- Market research
- Data analysis
- Customer needs assessment
- Competitive analysis
- Stakeholder outreach
- Market intelligence gathering
- Customer feedback analysis
- Product-market fit evaluation
- Marketing strategy development
- Messaging and positioning
- Email campaign development
- Proposal writing
- Request for Proposal (RFP) analysis
- Marketing material development
- Webinar content creation
- Blog writing
- Data-driven decision making
- Storytelling
- Salesforce CRM
Location
- New York City, NY
Work Type
- Telecommuting permitted
Experience Level
- Two years of experience
Education Level
- Bachelor's Degree
Salary/Compensations
- $64,834 to $87,500
Equal Opportunity
- Via is an equal opportunity employer.