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About the Role
The Executive Social Media & Content Director is a key leadership role on the Executive team, responsible for overseeing a social media and content team of approximately 75+ people. This role owns the vision, strategy, and performance of social media across the business, defining the department's direction and ensuring all work is best-in-class, culturally relevant, and drives measurable client growth. The leader will champion excellence, create award-winning work, and help brands connect meaningfully with audiences through innovative strategies at the intersection of sport, culture, and conversation. This role shapes the future growth of the department and offers a significant opportunity to influence the sports entertainment industry.
Responsibilities
- Define and own the North Star vision, strategy and creative standards for 50 Sport's social media and content department.
- Lead, manage and inspire a team of 75+ across social media, content strategy, editorial, production and creative, fostering a culture of excellence, ambition and innovation.
- Oversee all social media output across the agency, ensuring every piece of work is best-in-class, on-brand and delivers measurable results for clients.
- Lead the development of innovative social and content strategies for brands and rights holders, driving audience growth, engagement and cultural relevance.
- Develop and implement new formats, platforms and approaches that keep 50 Sport and its clients at the forefront of the industry.
- Operate as a key member of the executive team, contributing to agency-wide strategy, vision and major business decisions.
- Play an active role in new business pitches, helping to position and differentiate 50 Sport's social and content proposition.
- Build and maintain senior-level client relationships, acting as the executive lead on the agency's most significant social and content accounts.
- Work closely with the Head of Social and other department leaders to shape team structure, processes and ways of working as the department continues to grow.
- Set the conditions for the department to win industry awards and recognition, championing work that sets new benchmarks within sport.
- Champion diversity, equity and inclusion within the department, helping to build a team that reflects the audiences and communities we serve.
- Stay ahead of platform developments, cultural trends and emerging technologies, bringing fresh thinking and innovation into the department's output.
Requirements
- Senior leader with extensive experience running large social media and content teams, ideally within a creative or sports marketing agency.
- Proven track record of building and executing award-winning social media strategies for major brands, rights holders or global sports properties.
- Thinks at the intersection of sport, culture and conversation, instinctively understanding what makes content connect with audiences and drives real impact.
- Visionary creative leader who sets the bar for excellence and inspires teams to produce their best work.
- Commercial acumen to translate creative ambition into measurable client outcomes and business growth.
- Experienced managing and developing large, multi-disciplinary teams, with a passion for nurturing talent and building high-performing cultures.
- Confidently operate at executive level, contributing to broader agency strategy, new business development and senior client relationships.
- Deep understanding of all major social platforms - their formats, algorithms, audiences and the creative strategies that drive growth across each.
- Forward-thinking and culturally plugged in, with a clear point of view on where social media and content are heading.
- Exceptional communicator who can articulate creative vision, inspire confidence in clients and rally a department around a shared ambition.
- Resilient, decisive and energised by the pace and pressure of a fast-growing, ambitious agency.
- Genuine passion for sport and understanding of how it uniquely intersects with culture, entertainment and audience behaviour.
Skills
- Social Media Strategy
- Content Strategy
- Creative Direction
- Team Leadership
- Client Relationship Management
- New Business Development
- Performance Measurement
- Cultural Trend Analysis
- Platform Expertise (all major social platforms)
- Communication
- Commercial Acumen
Location
- Hybrid
Work Type
- Full-time
- Hybrid working
- Flexible working hours
Experience Level
- Executive
- Senior Leadership
Benefits
- Hybrid working with flexible working hours
- 23 days holiday (+ additional 1 day for each year of service, capped at 5)
- Private health insurance
- Employee Assistance Programme
- 1 × paid Wellness Day
- 1 × paid Volunteering Day
- 1x paid Moving Day
- Your birthday off
- Agency Christmas close down
- Paid 4-week sabbatical after 5 years' service
- Bike2Work scheme
- Training and development budget
- Enhanced family leave policies
- Referral awards
- Onsite gym
- Regular company socials
About the Company
- 50 Sport is The Sports Entertainment Agency.
- We build and grow social communities, deliver entertainment-led creative campaigns, and drive sponsorship value; connecting fans, brands, and rights holders worldwide.
- Uniting sport, entertainment, and culture through industry-leading creativity, social media, strategy and performance for clients including Scuderia Ferrari F1 Team, FIFA World Cup 2026, FIFA Club World Cup 2025, Prime Video Sport, Jim Beam and Qatar Airways.
Equal Opportunity
- We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.
- We do not discriminate based upon the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion or similar belief.
- Every individual will be treated with respect.
- We are committed to providing reasonable accommodations for candidates in our recruiting process.
- If you need any assistance or accommodations due to a disability, please let us know.