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About the Role
As Lead Commercial Analyst, you will help Product and Retention teams make better decisions regarding membership growth and retention. You will collaborate with senior stakeholders to define questions, investigate trends, and translate findings into actionable recommendations. This role requires confidence in handling complex data, challenging analysis quality, forming commercial viewpoints, and leading discussions on future actions. You will own the insight process from initial question to decision.
Responsibilities
- Partner with Product and Retention teams to identify key commercial questions, scope analysis, and define success metrics.
- Investigate member behavior, retention, and payment performance to understand trends and identify opportunities.
- Lead analytical projects from problem definition and investigation to recommendations and discussion of next steps.
- Size opportunities and evaluate proposed initiatives, including impact, assumptions, and trade-offs.
- Design measurement approaches for initiatives, assess results, and explain implications for future decisions.
- Present findings to senior stakeholders, ensuring clarity on insights, limitations, and recommended actions.
- Build trusted relationships across Product, Commercial, Marketing, Operations, and Technology, challenging assumptions with evidence.
- Support and mentor analysts, improving the standard of analysis and recommendations.
- Identify opportunities to enhance analytics quality and efficiency through automation, new tools, and AI.
Requirements
- Experience owning commercial insight projects from initial business questions to decision-informing recommendations.
- Strong commercial judgment: ability to interpret results, prioritize, and recommend actions with justification.
- Confidence presenting and discussing findings with senior, non-technical stakeholders, including challenging assumptions and handling questions.
- Strong SQL skills and ability to work independently with complex datasets, assess analysis quality, and perform hands-on analysis.
- Experience defining success measures and evaluating the impact of product, retention, or other commercial initiatives.
- Proactive and curious approach: spotting opportunities, asking relevant questions, and investigating underlying data.
- Experience in a consumer, membership, or subscription business is relevant, but experience using insight to influence decisions in any commercial setting is valued.
Skills
- SQL
- Data Analysis
- Commercial Insight
- Stakeholder Management
- Mentoring
- Automation
- AI
Location
- Hybrid
- Clapham Junction
- Remote
Work Type
- Hybrid
- Full-time
Experience Level
- Lead
About the Company
- The Gym Group is one of the UK's leading fitness businesses with over one million members and 265+ gyms.
- The company has ambitious plans for growth and is the UK's second-largest gym operator by membership and fourth largest in Europe.
- Their mission is to break down barriers to fitness for all.
- Technology, data, and new ideas play a central role in their operations.
- They are a people-first business recognized as one of The Sunday Times Best Places to Work and awarded Investors in People Gold.
Equal Opportunity
- Actively encourage applications from a diverse demographic.
- Passionate about culture and value alignment.