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About the Role
Crystalia Glass is seeking an experienced, analytical, and execution-focused Head of Sales (B2C) to spearhead sustainable revenue and conversion growth across our nationwide retail operations. We are looking for a growth-oriented builder rather than a maintainer — a commercial executive with a proven track record of diagnosing funnel bottlenecks, architecting high-converting sales systems, enforcing strict operational discipline, and scaling inbound, call-driven consumer sales. The ideal candidate brings deep commercial leadership experience in the national consumer market, specifically within consultative, custom-made physical products with an average order value of $6K+.
Responsibilities
- Develop and execute the overall B2C growth strategy.
- Analyze sales data to identify root causes of lost revenue and prioritize growth levers.
- Drive stage-by-stage conversion gains and accelerate speed-to-lead and quote turnaround.
- Eliminate avoidable lost deals.
- Lead, mentor, and hold accountable B2C Sales Team Leads.
- Establish operating cadence, review cycles, and QA standards for Team Leads.
- Empower Team Leads to drive daily execution, rep coaching, and performance management.
- Design and refine end-to-end B2C customer engagement standards.
- Implement multi-touch follow-up cadences (phone, SMS, email).
- Manage discounting discipline and margin preservation.
- Ensure seamless order handoffs to production.
- Embed modern AI workflows into daily sales operations.
- Leverage conversational AI, automated speech transcription, and LLMs for call QA, objection pattern analysis, and coaching insights.
- Establish and enforce strict CRM architecture and hygiene.
- Oversee pipeline stages, automated task flows, omnichannel sequences, and SLA tracking.
- Build BI dashboards to translate pipeline data into prioritized operational actions.
- Develop expertise in architectural glass systems, configurations, and pricing.
- Partner with Training to create objection-handling playbooks, scripts, and coaching modules.
- Collaborate with Marketing on lead volume, CAC, lead scoring, and segment quality.
- Expand complementary demand channels (referrals, repeat clients, trade/design partnerships).
- Align with Estimating and Production to ensure quote accuracy and reliable turnaround times.
- Own full operational accountability for the B2C sales function.
- Deliver transparent reporting and forecasting to the CEO on conversion, margins, and revenue performance.
Requirements
- 10+ years of total sales experience, with 5+ years in sales leadership.
- 3+ years as head of a B2C sales function directly managing Team Leads or sales managers.
- Demonstrated track record leading a B2C business generating $30M+ in annual revenue.
- Proven leadership in the national market selling physical, consultative, custom-made products requiring discovery, quoting, and production.
- Expert in high-volume, inbound, call-based B2C sales environments.
- Proven builder profile with success in building or redesigning a sales engine.
- Experience designing and managing performance-driven commission plans for B2C sales teams.
- Rigorous data-driven mindset capable of isolating funnel drop-offs and verifying ROI.
- Advanced proficiency in CRM pipeline design, automation, SLA tracking, and BI dashboards.
- Daily, practical adoption of modern AI tools applied to call QA, lost-deal reviews, and team performance diagnostics.
- Exceptional communication and interpersonal skills.
- Direct, transparent management style.
- Track record of making decisive, data-backed talent and performance decisions.
Skills
- Sales Strategy Development
- Revenue Growth
- Conversion Optimization
- Sales Data Analysis
- Sales System Architecture
- Operational Discipline
- Inbound Sales
- Call-Driven Sales
- Consumer Sales
- Consultative Selling
- Custom Product Sales
- Team Leadership
- Mentoring
- Performance Management
- Customer Engagement Standards
- Follow-up Cadences
- Discounting Discipline
- Margin Preservation
- Order Handoffs
- AI Integration
- Conversational AI
- Automated Speech Transcription
- LLMs (ChatGPT, Claude)
- Call Quality Assurance (QA)
- Objection Handling
- Coaching Insights
- CRM Governance (HubSpot, Salesforce)
- Pipeline Management
- Automated Task Flows
- Omnichannel Sequences
- Service Level Agreement (SLA) Tracking
- Business Intelligence (BI) Dashboards
- Sales Enablement
- Sales Training
- Product Expertise
- Pricing Logic
- Objection-Handling Playbooks
- Script Development
- Marketing Collaboration
- Lead Volume Management
- Customer Acquisition Cost (CAC)
- Lead Scoring
- Demand Generation
- Cross-Functional Collaboration
- Quote Accuracy
- Production Turnaround Times
- Reporting
- Forecasting
- Commission Plan Design
- Analytical Skills
- Data Analysis
- CRM Proficiency
- AI Fluency
- Communication Skills
- Interpersonal Skills
- Management Skills
Location
- Nationwide Retail Operations
- On-site
Work Type
- On-site
- Full-time
Experience Level
- Experienced
- Head of Sales
- Sales Leadership
- B2C Sales Function Head
- Team Lead Management
- Managerial Experience
Education Level
- Business or Marketing degree is a plus
Salary/Compensations
- Competitive base salary + performance-based bonuses
Benefits
- Complete ownership of the sales strategy
- Chance to lead business expansion in a fast-growing U.S. company
- Opportunity to make a tangible, high-impact contribution to the business
About the Company
- Crystalia Glass is a fast-growing U.S. company.