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About the Role
Delivery Hero is seeking a Global Director of B2B Marketing to leverage first-party data to attract CPG brands, media agencies, and local merchants to their retail media network. This role will own the global B2B brand and demand engine across multiple brands and shape the narrative for an advertising business connecting with millions of customers.
Responsibilities
- Define and own the global brand identity, narrative, and go-to-market positioning for Delivery Hero's advertising business across Glovo, Talabat, foodpanda, and PedidosYa.
- Design integrated multi-channel campaigns (digital, account-based marketing, email, content) to generate qualified leads and drive inbound ad spend from enterprise CPGs and agency trading desks.
- Shape presence at industry events like Cannes Lions, DMEXCO, and Shoptalk, and manage executive roundtables and agency roadshows in key media hubs.
- Partner with global and regional ad sales teams to create pitch decks, case studies, trade PR, and research whitepapers demonstrating closed-loop ROI and retail attribution.
- Align with the Product Marketing team to deliver a cohesive go-to-market strategy.
- Lead a central B2B marketing team and provide strategic direction and marketing toolkits to regional ad teams in MENA, APAC, LATAM, and Europe.
Requirements
- Significant B2B marketing leadership experience in AdTech, digital media, e-commerce, or retail media networks.
- Proven track record of scaling an ad network or B2B brand globally.
- Experience building demand generation funnels.
- Experience managing sizable event and campaign budgets.
- Skill in translating complex AdTech concepts and first-party consumer data into clear commercial narratives and trade PR campaigns.
- Experience leading cross-functional teams in a global, multi-brand matrix organization.
- Strong executive presentation and written communication skills in English.
Skills
- B2B marketing
- AdTech
- Digital media
- E-commerce
- Retail media networks
- Demand generation
- Campaign management
- Account-based marketing
- Marketing automation
- Cross-functional team leadership
- Executive presentation
- Written communication
- Retail attribution
- Measurement
Location
- Berlin, Germany
Work Type
- Hybrid
- Full-time
Experience Level
- Leadership
Benefits
- 27 days holiday with an extra day on 2nd and 3rd year of service
- 1,000 € Educational Budget
- Language Courses
- Parental Support
- Access to Udemy Business platform
- Health Checkups
- Meditation & Gym
- Employee Share Purchase Plan
- Sabbatical Bank
- Public Transportation Ticket Discount
- Life & Accident Insurance
- Corporate Pension Plan
- Digital Meal Vouchers
- Food Vouchers
- Support with relocation to Berlin
About the Company
- Delivery Hero is the world's pioneering local delivery platform, operating in around 65 countries.
- The company's mission is to deliver an amazing experience, fast, easy, and to the customer's door.
- Headquartered in Berlin, Germany, Delivery Hero is one of Europe's largest tech platforms and has been listed on the Frankfurt Stock Exchange since 2017.
- Delivery Hero is part of the MDAX stock market index.
Equal Opportunity
- Delivery Hero believes diversity and inclusion are key to creating an exciting product and an amazing customer and employee experience.
- The company does not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes an individual unique.
- The company encourages candidates to request accommodations or specific accessibility support for a smooth interview experience.
- Candidates are welcome to share their pronouns from the start.