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About the Role
Snap Inc. is seeking a Paid Media Lead to develop, execute, and optimize integrated paid media campaigns across the full marketing funnel. This role will shape paid media strategy for consumer and business marketing initiatives, translating business objectives into effective channel strategies and measurable results.
Responsibilities
- Develop paid media strategies and plans that translate marketing and business objectives into channel, audience, budget, flighting, and optimization recommendations.
- Own campaign planning, activation, optimization, and performance across key paid media channels and platforms, with a particular emphasis on Google Ads (Paid Search/YouTube/PMax), Meta, TikTok, and LinkedIn.
- Work hands-on within advertising platforms to build campaigns, manage bidding and targeting strategies, troubleshoot performance issues, and identify optimization opportunities.
- Lead paid search strategy, including keyword development, account structure, bidding, audience strategy, negative keyword management, ad copy testing, and ongoing optimization.
- Manage media budgets and pacing across campaigns and channels, ensuring investments are deployed efficiently and aligned with business priorities.
- Analyze campaign performance and translate data into clear, actionable insights and recommendations for Marketing and cross-functional partners.
- Partner with Marketing Analytics and Data Science teams to develop measurement frameworks, assess incrementality, improve attribution, and evaluate media effectiveness.
- Design and execute testing roadmaps across audiences, creative, bidding strategies, platforms, placements, and other media variables.
- Partner closely with Brand, Creative, Product Marketing, Decision Sciences, and other cross-functional teams to ensure paid media strategies align to broader business and marketing goals.
- Build and maintain relationships with key media platform partners, staying current on new products, capabilities, betas, and industry developments.
- Identify emerging opportunities within search, AI-driven discovery, and evolving digital media behaviors that could improve marketing effectiveness.
- Establish paid media best practices, processes, and reporting standards that enable the organization to operate efficiently and scale successful approaches.
Requirements
- 7+ years of experience in media planning, buying, and campaign management, either at an agency, in-house, or a combination of both.
- Extensive hands-on keyboard experience building, managing, and optimizing campaigns within Google Ads (with significant experience in Paid Search/YouTube/PMax), Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
- Demonstrated experience developing integrated, multi-channel media strategies and translating business objectives into actionable media plans.
- Strong understanding of paid media optimization, bidding strategies, audience targeting, conversion tracking, attribution, and performance measurement.
- Experience managing and pacing significant paid media budgets across multiple platforms and campaigns.
- Strong analytical skills with the ability to interpret campaign data, diagnose performance drivers, and make clear optimization recommendations.
- Ability to balance strategic thinking with hands-on execution in a fast-paced, highly cross-functional environment.
Skills
- Paid Media
- Media Planning
- Media Buying
- Campaign Management
- Google Ads
- Paid Search
- YouTube
- PMax
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Bidding Strategies
- Audience Targeting
- Conversion Tracking
- Attribution
- Performance Measurement
- Budget Management
- Data Analysis
- Optimization
- Strategic Thinking
- Hands-on Execution
- B2C Marketing
- B2B Marketing
- Demand Generation
- Lead Generation
- Mobile App Install Campaigns
- App Acquisition Campaigns
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI Search
- Search Behavior
- Keyword Strategy
- Landing-Page Experience
- Conversion Optimization
- Brand Media
- Performance Media
- Media Incrementality Testing
- Brand Lift
- Attribution Models
- Marketing Mix Measurement
- Communication
- Presentation Skills
Location
- United States
Work Type
- Hybrid
Experience Level
- 7+ years of experience
Salary/Compensations
- Zone A (CA, WA, NYC): $142,000-$214,000 annually
- Zone B: $135,000-$203,000 annually
- Zone C: $121,000-$182,000 annually
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success (RSUs)
About the Company
- Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- The Company operates Snapchat, a visual messaging app, Specs Inc., a subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
- The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer.
- The team is on a mission to build a best-in-class international marketing organization with functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations.
Equal Opportunity
- Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
- We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).