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About the Role

As Senior Manager, AEO & SEO Content Activation, you will shape and activate strategies that improve search visibility, AI discoverability, engagement, and measurable business outcomes. You will use analytical thinking and sound decision-making to prioritize opportunities, establish governance and measurement approaches, and turn insights into scalable content and technical improvements. Success requires collaborative leadership across business units, content teams, affiliate marketing, public relations, social media, and other channel partners. You will adapt as AI-driven search evolves, test emerging approaches, and translate complex findings into clear recommendations that teams can act on.

Responsibilities

Shape and activate strategies that improve search visibility, AI discoverability, engagement, and measurable business outcomes.
Use analytical thinking and sound decision-making to prioritize opportunities.
Establish governance and measurement approaches.
Turn insights into scalable content and technical improvements.
Adapt as AI-driven search evolves.
Test emerging approaches.
Translate complex findings into clear recommendations that teams can act on.

Requirements

5+ years of experience managing enterprise-scale search engine optimization, including on-page, content, and technical SEO
Bachelor’s degree in English, journalism, economics, finance, or a related field
Experience developing digital content and marketing briefs
Experience defining key performance indicators, evaluating performance, and translating data into actionable recommendations
Knowledge of answer engine optimization and how AI answer engines surface and cite content
Familiarity with content management systems, taxonomy, information architecture, and website governance
Proficiency with PowerPoint, Excel, and Microsoft Office
Demonstrated analytical thinking and problem-solving skills used to prioritize opportunities and make sound decisions
Demonstrated communication and collaboration skills, including the ability to influence partners and build alignment across organizational boundaries
Ability to adapt strategies, balance competing priorities, and drive outcomes in an evolving digital environment
Experience in financial services or another highly regulated industry
Experience with AI visibility and tracking platforms such as Profound
Experience with SEO platforms such as Semrush, Google Search Console, or Clearscope
Knowledge of Adobe Analytics or a comparable analytics platform
Experience with Sanity or another headless content management system
Experience with digital public relations, earned-media strategy, affiliate partnerships, publishers, or review sites
Understanding of investing and personal finance
Ability to translate strategic direction into clear, scalable requirements for content and channel partners

Skills

Search Engine Optimization (SEO)
On-page SEO
Content SEO
Technical SEO
Answer Engine Optimization (AEO)
Digital Content Development
Marketing Briefs
Key Performance Indicators (KPIs)
Data Analysis
Actionable Recommendations
AI Answer Engines
Content Management Systems (CMS)
Taxonomy
Information Architecture
Website Governance
PowerPoint
Excel
Microsoft Office
Analytical Thinking
Problem-Solving
Communication
Collaboration
Influencing
Strategic Adaptation
Priority Balancing
Outcome Driving
AI Visibility Platforms
SEO Platforms
Semrush
Google Search Console
Clearscope
Adobe Analytics
Headless CMS
Sanity
Digital Public Relations
Earned-Media Strategy
Affiliate Partnerships
Publisher Relations
Review Site Management
Investing
Personal Finance

Location

On-site

Work Type

On-site

Experience Level

Senior Manager
5+ years of experience

Education Level

Bachelor’s degree

Benefits

Bonus or incentive opportunities

About the Company

At Schwab, you’re empowered to make an impact on your career.
Here, innovative thought meets creative problem solving, helping us challenge the status quo and transform the finance industry together.
Within Marketing Channel Strategy, the Answer Engine Optimization and Search Engine Optimization team strengthens how investors discover, understand, and engage with Schwab across search and AI-driven experiences.
This team partners across Retail, Advisor Services, Workplace Services, and International to increase Schwab’s visibility and authority when people seek financial information.