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About the Role
This role owns the end-to-end sales engine, driving sales performance, accelerating conversion, and unlocking new revenue in a complex, global environment. You will transform and lead B2C sales performance across a global network, working alongside customer-facing teams worldwide to improve conversion, simplify customer journeys, and embed smarter, scalable sales approaches.
Responsibilities
- Lead and deliver the B2C sales growth strategy, driving improvements in conversion, onboarding, and revenue performance across global customer-facing teams.
- Work closely with markets, contact centres, and regional operations to ensure consistent, high-impact execution that reflects both global priorities and local realities.
- Own the development and implementation of improved sales processes, using data, customer insight, and frontline feedback to move from current (“As Is”) to future (“To Be”) models.
- Ensure solutions balance customer experience, operational efficiency, and commercial impact—embedding sustainable improvements into day-to-day operations.
- Act as a critical connector across marketing, digital, transformation, and customer operations functions—aligning priorities, shaping initiatives, and ensuring that sales improvements are practical, adopted, and deliver results at scale.
- Drive cultural and behavioural change across dispersed teams, building alignment, capability, and a shared focus on performance.
- Influence senior stakeholders and bring together diverse global teams to deliver against a unified growth agenda.
Requirements
- Proven track record of leading sales growth, conversion improvement, and revenue delivery in customer-facing or contact centre environments.
- Strong commercial acumen with experience owning or influencing significant revenue targets.
- Experience leading across multi-site or geographically dispersed teams in a global context.
- Hands-on operational leadership experience within customer management or sales environments.
- Ability to translate data and insight into actionable, scalable sales improvements.
- Strong stakeholder management and influencing skills across senior and cross-functional audiences.
- Experience driving transformation, embedding new processes, and leading change at pace.
- Degree level qualification or equivalent professional experience.
- Experience in retail or direct-to-consumer sales environments (desirable).
- Experience working with global teams and complex organisational structures (desirable).
- Right to work in the UK required.
Skills
- Sales growth
- Conversion improvement
- Revenue delivery
- Commercial acumen
- Operational leadership
- Data analysis
- Stakeholder management
- Influencing skills
- Change management
- Cross-cultural collaboration
Location
- UK-based
- Hybrid
- Remote considered
Work Type
- Full-time
- Hybrid
- Remote
Experience Level
- Senior leadership
Education Level
- Degree level qualification or equivalent professional experience
Salary/Compensations
- From 62,855 GBP to 72,228 GBP
Benefits
- Pension scheme: Civil Service Pension Scheme
About the Company
- We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.
- For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.
- We work with people in over 150 countries and reach over 700 million people.
- A connected and trusted UK in a more connected and trusted world.
Equal Opportunity
- We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work.
- The British Council is a Disability Confident Employer.
- We guarantee an interview for disabled applicants who meet the minimum role requirements.
- We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
- The British Council is committed to safeguarding children, young people and adults who we work with.