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About the Role
This role focuses on owning Paid Search strategy across a portfolio of key accounts, connecting platform performance to client P&L, and leading strategy, people, and client leadership.
Responsibilities
- Build long-term Paid Search roadmaps tied to client commercial targets.
- Oversee multiple accounts for strategic consistency, executional excellence, and commercial impact.
- Determine the appropriate use of automation versus human judgment in bidding, Performance Max, feeds, first-party data, and measurement.
- Serve as the senior Paid Search voice for marketing and ecommerce directors, providing recommendations and confidently pushing back when necessary.
- Ensure robust measurement frameworks connecting Paid Search to commercial outcomes.
- Lead innovation and testing frameworks across key accounts.
- Build strong, trust-based relationships with senior client stakeholders.
- Identify growth opportunities within accounts and advocate for them.
- Develop and mentor Managers and Analysts to enhance the Paid Media team's capability.
- Maintain expertise in industry trends, automation developments, and emerging technologies.
- Lead Paid Search in new business pitches.
- Ensure high quality across all overseen accounts and manage resource allocation within the team.
- Improve Paid Media standards by sharing successful strategies and setting up valuable tests.
Requirements
- Advanced expertise in Google Ads and Paid Search strategy for large or complex accounts.
- Proven ability to develop and implement long-term strategic roadmaps.
- Strong consultancy skills with confidence advising senior stakeholders.
- Commercial mindset with the ability to align performance with business outcomes.
- Experience leading, mentoring, and developing team members.
- Deep understanding of automation, bidding strategies, and cross-channel integration.
- Excellent presentation and communication skills.
- High level of attention to detail and commitment to quality.
- Ambitious, proactive, and driven to continually improve standards.
Skills
- Paid Search strategy
- Google Ads
- Automation
- Bidding strategies
- Performance Max
- Feed management
- First-party data utilization
- Measurement frameworks
- Cross-channel integration
- Consultancy
- Client relationship management
- Team leadership
- Mentoring
- Presentation skills
- Communication skills
- Commercial acumen
Location
- Leeds
- Manchester
- London
Work Type
- Home working allowance
Experience Level
- Senior
Salary/Compensations
- Leeds - £46,000 - £55,000
- Manchester - £48,000 - £56,000
- London - £51,000 - £60,000
Benefits
- Pension - Matched up to 4%
- Health - Private medical insurance
- Family - Enhanced maternity, paternity & adoption pay
- Flexibility - 25 days annual leave, Christmas shutdown and home working allowance