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About the Role
WPP Enterprise Solutions is seeking an experienced Braze Solution Architect for a contract role to lead the architecture and implementation of a new Braze instance for a major client migration. This is a hands-on position with end-to-end technical ownership, involving collaboration with client stakeholders and internal teams to build a secure, scalable platform for personalized customer engagement.
Responsibilities
- Lead discovery and translate business requirements into a Braze architecture and implementation plan.
- Configure the new Braze instance, including workspaces, access controls, channels, and governance.
- Design customer identity, event taxonomies, data mappings, subscriptions, and consent management.
- Architect SDK, API, CDP, and warehouse integrations using Braze CDI and Currents.
- Build efficient data models balancing personalization with platform limits.
- Plan the migration of data, audiences, templates, campaigns, and automated journeys.
- Establish security, privacy, and compliance controls.
- Lead email authentication, IP and domain warming, deliverability, and suppression synchronization.
- Enable multichannel messaging and advanced personalization using Canvas Flow, Liquid, and Connected Content.
- Manage testing, cutover, launch support, documentation, and operational handover.
- Explain technical decisions clearly and manage risks, dependencies, and trade-offs.
Requirements
- Proven experience migrating a CRM, marketing automation, or customer engagement platform to Braze.
- Hands-on experience establishing a new Braze instance through to production.
- Strong knowledge of Braze data structures, identity management, segmentation, Canvas, campaigns, and personalization.
- Practical experience with REST APIs, JSON, SDKs, and customer data pipelines.
- Experience preserving consent, preferences, and suppression rules during migration.
- Deep knowledge of email infrastructure and deliverability, including SPF, DKIM, DMARC, and IP warming.
- Experience leading workshops and coordinating delivery across client, agency, and platform teams.
- Confidence managing testing, cutover, production issues, and handover.
- Ability to work independently and resolve delivery risks proactively.
- Relevant Braze certifications.
- Migration experience involving Salesforce Marketing Cloud, Adobe Campaign, or Oracle Responsys.
- Experience with CDPs and cloud data warehouses.
- Agency or consultancy experience delivering complex client implementations.
- Include brief, anonymised examples of relevant projects covering migration scope, personal responsibilities, Braze implementation, challenges resolved, and production outcome.
Skills
- Braze
- Braze CDI
- Braze Currents
- REST APIs
- JSON
- SDKs
- CDPs
- Cloud data warehouses
- Email authentication
- IP warming
- SPF
- DKIM
- DMARC
- Canvas Flow
- Liquid
- Connected Content
Work Type
- Contract
- Hands-on
Experience Level
- Experienced
Education Level
- Relevant Braze certifications
About the Company
- WPP Enterprise Solutions is looking for an experienced Braze Solution Architect to lead the architecture and implementation of a new Braze instance for a major client migration.