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About the Role
This role focuses on owning go-to-market execution, telling compelling product stories, creating content, and bridging the gap between Product and the market to drive product adoption and commercial growth.
Responsibilities
- Lead product launches, updates, and campaigns from planning through delivery.
- Develop product positioning and messaging that connects capabilities to customer problems and business outcomes.
- Create engaging content across the funnel, including product pages, demos, videos, use cases, and sales materials.
- Equip Sales, Marketing, Partners, and Customer Success with messaging, tools, and training.
- Utilize customer feedback, competitive intelligence, and market understanding to refine positioning and inform campaigns.
- Collaborate with Product Management to understand roadmaps and translate product plans into commercially compelling activities.
- Contribute to building repeatable launch processes, frameworks, and ways of working.
- Measure the impact of work on pipeline influence, conversion, product adoption, retention, and expansion.
Requirements
- 6+ years of experience in product marketing, go-to-market, or a related B2B SaaS role.
- Proven track record of owning product launches and go-to-market initiatives end-to-end.
- Ability to translate complex products and technical concepts into clear customer benefits.
- Experience partnering with Product, Sales, Marketing, and Customer Success.
- Commercial judgment and a results-focused mindset.
- Strong project management skills with the ability to manage competing priorities and deliver without close oversight.
- Confidence to influence stakeholders and push for clarity.
- Interest in building better systems and processes.
- Experience using AI tools for research, content creation, enablement, and productivity.
- Experience in analytics, business intelligence, financial planning and analysis (FP&A), ERP-connected software, or related domains is a bonus.
Skills
- Positioning
- Messaging
- Value storytelling
- Content development
- Project management
- Stakeholder influence
- AI tools
- Analytics
- Business intelligence
- Financial planning and analysis (FP&A)
- ERP-connected software
Experience Level
- 6+ years
About the Company
- Phocas is a B Corp Certified software company with a global team and a strong customer focus.
- The company culture balances having fun with doing great work.
- Employees work with smart, collaborative people who value autonomy, fresh thinking, and getting things done.
- There is an opportunity to challenge the status quo, improve work processes, and make a tangible difference.