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About the Role
As a Content Specialist at Designer Brands, you'll help bring our brand stories to life through engaging visual content. Partnering with creative and marketing teams, you'll support the content creation process from concept development and production planning to on-set execution and post-production. This role is ideal for someone who is passionate about fashion, visual storytelling, and creative collaboration.
Responsibilities
- Partner with creative and marketing teams to develop concepts for photoshoots, product launches, seasonal campaigns, and other brand initiatives.
- Contribute ideas that help bring brand stories to life through engaging visual content and creative execution.
- Stay informed on fashion trends, industry developments, content best practices, and competitive activity to inspire fresh, relevant creative work.
- Support pre-production planning for photo and video shoots, including shot list development that aligns with creative objectives.
- Assist in sourcing & organizing imagery, visual references, props, wardrobe, and talent.
- Collaborate with photographers, videographers, stylists, and creative partners to execute approved creative concepts.
- Provide on-set direction to ensure creative direction is executed accurately on set while maintaining efficient workflows and delivering high-quality content.
- Track shot completion, asset requirements, and content priorities throughout shoot.
- Ensure visual content aligns with brand standards and creative expectations throughout the production process.
- Coordinate post-production workflows to support the timely delivery of final content assets.
- Support final content selection, asset management, and retouching direction to help ensure the timely delivery of approved content.
- Organize and maintain digital content libraries, ensuring assets are properly archived, accessible, and aligned with established asset management standards.
Requirements
- 3+ years of experience in content management or a similar role within the fashion industry.
- On-set photo and video shoot experience.
- Understanding of photography, styling, composition, and visual storytelling principles.
- Knowledge of fashion trends within the fashion, retail, or lifestyle industries.
- Basic knowledge of photo and video editing tools (e.g., Adobe Photoshop, Capture One).
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Ability to collaborate effectively with creative teams and production partners.
- Excellent communication and problem-solving skills.
- Strong attention to detail and commitment to maintaining brand standards.
- Familiarity with digital asset management tools (e.g., SharePoint, PowerPoint).
- Interest in exploring AI-powered tools to support concept development and visual ideation.
Skills
- Content management
- Fashion industry
- Photography
- Styling
- Composition
- Visual storytelling
- Fashion trends
- Adobe Photoshop
- Capture One
- Project management
- Collaboration
- Communication
- Problem-solving
- Attention to detail
- Brand standards
- Digital asset management
- AI tools
Location
- Midtown Manhattan, NY
Work Type
- Hybrid
- Remote
Experience Level
- 3+ years
Education Level
- Bachelor's degree in Marketing, Communications, Fashion Design, Art, or a related creative field.
Benefits
- Free virtual health care
- Robust family/fertility benefits
- 401(k) w/ match
- Hybrid and remote work opportunities
- Training programs
- Professional development
- Education assistance
- 30% off at DSW & DSW.com
- Discounts across family of brands
About the Company
- Designer Brands is the parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business.
- We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others.
- With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution.
- We are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success.
- Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.