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About the Role

The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. This role serves as the internal point person for paid media operations and performance, monitoring performance and budgets, and translating insights into actionable recommendations. They will also assist with CRO tests and lifecycle campaigns, acting as a champion for digital marketing to build brand awareness and enhance the marketing pipeline.

Responsibilities

Plan paid media strategy, translating business objectives and marketing goals into effective, measurable digital campaigns.
Manage day-to-day planning, execution, and reporting for paid channels in collaboration with a digital marketing agency.
Monitor campaign performance, pacing, and spending against budgets and goals.
Review agency reporting, identify performance trends, and develop recommendations for optimizations.
Analyze downstream performance, ensuring campaigns align with institutional objectives, audience strategies, and regulatory/state requirements.
Ensure accurate tracking from ad platform to Marketo/CRM and troubleshoot data flow issues.
Update and audit campaign forms and lead capture flows.
Develop and implement CRO testing roadmap for paid landing pages.
Support light automation and campaign setup in Marketo.
Assist with email deployment tied to lifecycle campaigns.
Assist in the implementation of integrated channel strategies, coordinating with content, website, and mops to deliver cohesive campaigns.
Establish, nurture relationships, and collaborate with key stakeholders, including marketing managers & agencies, Web, Content, IT, and Product.

Requirements

3-5 years of experience supporting or managing paid media and email campaigns.
Hands-on experience working with paid media platforms (e.g., Google Ads, Meta) in an agency or in-house support capacity.
Strong comfort with data, reporting, and performance analysis.
Excellent communication skills, both verbal and written.
Strong analytical skills and exceptional level of detail-orientation.
Demonstrated passion and desire to learn and apply digital best practices.
Highly developed, demonstrated teamwork skills.
Excellent project management skills, the ability to manage competing priorities, and the ability to build and maintain strong partner relationships.
Demonstrated ability to establish and maintain positive working relationships with the public, supervisors, professional staff/faculty, and co-workers.

Skills

Paid media platforms (e.g., Google Ads, Meta)
Web analytics tools (e.g., GA4, SEMRush)
Marketing automation or CRM platforms (e.g., Marketo, Salesforce)
Digital marketing
Paid media
Email campaigns
Campaign management
Performance analysis
Data analysis
Project management
Collaboration
Communication
Analytical skills
Detail-orientation
Teamwork

Location

Austin, Texas
San Marcos, California

Work Type

Campus-based
Hybrid schedule (3-days on campus)

Experience Level

3-5 years of experience

Education Level

Bachelor’s degree in marketing, analytics, or related field

About the Company

The mission of the University of St. Augustine for Health Sciences is the development of professional health care practitioners through innovation, individualized, and quality classroom, clinical, and distance education.