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About the Role

The Product Marketing Specialist is an entry-level role supporting the creation and promotion of customer-focused technical content to help engineers discover, evaluate, and adopt Renesas solutions. This position is ideal for recent graduates or early-career engineers interested in combining technical knowledge, customer understanding, content strategy, and marketing communication.

Responsibilities

Support development and maintenance of application and key technology webpages.
Research industry trends, customer applications, competitors, and market opportunities.
Assist in developing customer-focused messaging and positioning for application segments.
Create and update website content, technical summaries, design resources, and supporting collateral.
Participate in content audits and recommend improvements to customer journeys and user experience.
Assist with creation, maintenance, and auditing of System Block Diagrams (Winning Combinations).
Evaluate architectures for technical accuracy and alignment with target end equipment and market opportunities.
Support product lifecycle reviews, including identification of obsolete, NRND, and replacement devices.
Coordinate with Solution Architects and engineering teams to collect required design information.
Help maintain consistency of technical content and governance standards across solution assets.
Support new product introduction (NPI) activities through content preparation, webpage updates, and solution positioning.
Assist with application-focused campaigns by gathering technical content and supporting messaging development.
Coordinate technical inputs from engineering teams and product groups.
Help ensure campaign assets align with approved customer journeys and strategic priorities.
Develop technical marketing materials such as blogs, white papers, application notes, training presentations, pitch decks, and demo descriptions.
Translate engineering concepts into clear customer-facing value propositions.
Support solution-selling enablement content for sales and field teams.
Work with Product Groups, Solution Architects, Web, Sales, FAEs, and marketing partners.
Participate in content planning sessions and project reviews.
Help gather stakeholder feedback and track action items to completion.
Contribute to process improvements and documentation efforts.

Requirements

Bachelor's degree in Electrical Engineering, Computer Engineering, or a related technical discipline.
Strong written and verbal communication skills.
Ability to learn complex technical concepts and communicate them clearly.
Interest in semiconductor technologies, embedded systems, industrial, automotive, AI, power, connectivity, or similar markets.
Experience with technical projects, design competitions, internships, or research activities.
Internship or co-op experience in engineering, product marketing, applications engineering, technical sales, or product management.
Familiarity with microcontrollers and microprocessors, power management, analog and mixed-signal devices, embedded systems, and industrial or automotive applications.
Experience creating presentations, technical documentation, or customer-facing content.
Understanding of customer needs analysis or competitive research.

Skills

Product Marketing
Technical Content Creation
Customer Messaging
Web Content Management
System Block Diagrams
Product Lifecycle Management
New Product Introduction (NPI)
Campaign Support
Technical Marketing
Blogging
White Papers
Application Notes
Presentation Development
Sales Enablement
Cross-Functional Collaboration
Market Research
Competitive Analysis

Location

Remote Work Available: No

Work Type

Regular (PERM)

Experience Level

Entry-level

Education Level

Bachelor's degree

Benefits

Competitive benefits package

About the Company

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier.
With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.
At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together.
This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

Equal Opportunity

Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law.
For more information, please read our Diversity & Inclusion Statement.
Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.