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About the Role

This role is a fixed term contract for 12 months. The Website Content Specialist is responsible for the growth and reach of our websites platforms, improving customer experience, maintaining and updating websites, coordinating publishing schedules, managing digital content requests, and creating engaging content across multiple digital channels. The position also oversees content planning through a global content calendar, conducts website testing and quality assurance, tracks and resolves technical issues, and collaborates on development improvements.

Responsibilities

Manage updates for regional/global websites.
Coordinate publishing schedules with global/local teams.
Plan and drive content strategies for websites, including content calendars.
Support UX/UI improvements to enhance user experience by working closely with developers.
Ensure website reflects brand values by collaborating with copywriting and brand teams.
Lead re-platforming from CMS to Shopify from UX and UI standpoint.
Collaborate with IT team, Retail Excellence, and Site Merchandising team to set up the new website launching Sept 2027.
Lead new design implementation by working with internal teams and tech agency.
Develop and test content before it goes live.
Lead testing process.
Brief and manage content translations, including localization with external agencies.
Select, crop, and strategize imagery and assets for website pages and monthly homepage updates.
Create website mock-ups using tools like Figma.
Use and maintain content management tools like Amplience daily.
Perform bug checking, error logging, and development planning to ensure content quality.
Oversee content, campaign launches, and UX/UI projects.
Work with internal and external teams to deliver projects on time.
Manage issue resolution and cross-functional communication.
Using insight and data make recommendations and solutions to line manager to optimise the user journey.
Track and measure the effectiveness of online campaigns and activities.
Conduct data analysis and competitor research.
Report on activities and outcomes to inform strategy.

Requirements

Proven experience as a Digital Executive with a luxury brand is essential.
Ability to problem solve with information at their disposal.
Ability to manage internal stakeholders to achieve objectives.
Strong technical background including Website Management, digital reporting, User Experience design.
Up to date on digital innovation.
Confident in creating reports to show campaign performance.
Ability to write engaging content, tailored to luxury clients.
Good working knowledge of MS Office and Digital specific technology (e.g. CMS experience essential (SaleForce Commerce Cloud, Amplience, Shopify, Oracle) beneficial), HTML coding, Photoshop).
Good understanding of media traffic and how they work together on site.
Understanding of what a customer journey is and how to build one.
Good understanding of mobile and how to adapt campaigns and assets is essential.
Campaign Management experience.
Regularly uses Google Analytics and other digital reporting tools.
Confident in manipulating data to understand campaign effectiveness.
Ability to identify key insights and feed into the evolution of digital campaigns.
Using Figma – Wireframing & Mock-up creation, and build in CMS.
Base level of Photoshop: ability to crop, resize, etc.
Project management – Work on deadlines.
SEO practices knowledges.
Experience working with development team, including testing with technical team.

Skills

Website Management
Digital reporting
User Experience design
Content Management
Content Strategy
Copywriting
Figma
Amplience
Google Analytics
Photoshop
Project management
SEO

Location

London

Work Type

Fixed term contract

Experience Level

Digital Executive

Benefits

25 days’ annual leave plus bank holidays, with the option to buy or sell leave
Pension: minimum 4% employee contribution plus 11% company contribution (15% total)
Company-funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover
24/7 confidential Employee Assistance Programme
Access to a Mental Health First Aider network
Wider wellbeing resources
Access to flexible benefits platform, including holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers
Opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE
Employee discounts
Staff discount options
Onsite benefits where available (e.g. gym and restaurant facilities)

About the Company

De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds.
As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.
A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences.
Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.

Equal Opportunity

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