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About the Role
We are seeking a Freelance Associate Director, Marketing Effectiveness & Intelligence to lead marketing performance management and measurement for a major Auto client. This person will be a key client-facing partner, helping the client and agency team understand marketing performance, identify drivers of results, and pinpoint areas needing action. The role requires connecting brand, media, digital engagement, campaign, and business performance into a coherent story and translating complex information into clear recommendations.
Responsibilities
- Serve as a day-to-day client partner on marketing effectiveness, measurement, and performance.
- Synthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.
- Identify emerging trends, performance opportunities, and areas requiring deeper investigation.
- Translate analysis into concise, executive-ready narratives and recommendations.
- Connect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.
- Use and interpret key measurement platforms and data sources including Dynata, YouGov, MarketCast, and BERA.
- Partner across VML, WPP Media, and other integrated agency teams to create a holistic view of performance.
- Guide analysts and channel teams in moving from reporting metrics to identifying insights and actions.
- Ensure measurement frameworks, KPIs, and reporting are consistent and aligned to client objectives.
Requirements
- 6–10+ years of experience in marketing analytics, effectiveness, measurement, or related disciplines.
- Strong client leadership, communication, and presentation skills.
- Demonstrated ability to connect marketing activity to brand and business performance.
- Experience synthesizing data across media, campaign, brand, digital, and business sources.
- Ability to turn complex analysis into a clear “so what” and “now what.”
- Strong cross-functional leadership across analytics, media, strategy, account, and client teams.
- Automotive or similarly complex consumer marketing experience is a plus.
- The core profile we are looking for is a trusted marketing performance partner to the client, rather than someone focused primarily on producing analytics deliverables.
Skills
- Marketing analytics
- Marketing effectiveness
- Measurement
- Client leadership
- Communication
- Presentation skills
- Data synthesis
- Cross-functional leadership
- Dynata
- YouGov
- MarketCast
- BERA
Work Type
- Hybrid
Experience Level
- 6-10+ years
Salary/Compensations
- $70—$90 USD
Benefits
- Competitive benefits package
About the Company
- VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
- Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100.
- VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands.
- Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.