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About the Role

The Senior Designer will set the standard for design craft by owning templates, the design system, and precision artwork for consistent product presentation across regions. This role involves managing external vendors, codifying best practices into reusable standards, and explaining the rationale behind design decisions.

Responsibilities

Create and maintain a library of templates and design assets for global use, including brochures, ads, product labels, and PowerPoint master decks.
Own the structure and rules of the design system in Figma and the Armstrong Visual Asset Management System.
Test new design tools and workflows, including AI image tools, and lead their adoption.
Document instructions, approvals, and handoffs for each template.
Record the reasoning behind design standards, such as grid, type scale, or color rules.
Produce production-ready artwork for regulated and technical products, including nameplates, packaging, and labels.
Proof artwork with vendors and engineers before production.
Create product renderings, schematics, and isometric illustrations.
Transform technical material into branded, customer-facing content for whitepapers, infographics, and case studies.
Design major events and brand environments, such as trade show booths and customer visit experiences.
Partner with engineering, product, sales, and regional marketing teams.
Brief, evaluate, and manage external design partners and suppliers.
Plan weekly capacity and record work honestly to ensure team load visibility.
Coach designers through design reviews, standards, and feedback.
Delegate work to build team capability and consistency.
Run design reviews and prioritize work within the Senior Designer's workstreams.
Lead sessions on craft topics for designers, using real examples and external references.

Requirements

6+ years of professional design experience with a portfolio demonstrating ownership of design systems or templates.
Expert in Adobe Illustrator and InDesign.
Fluent in Figma.
Working knowledge of a digital asset management tool (Frontify or similar).
Working knowledge of PowerPoint master-slide design.
Strong print production knowledge, including bleed and trim, dielines, and color proofing.
Ability to create product and schematic illustrations, including responsible use of AI image tools.
Ability to set design standards, explain design choices, and support decisions with theoretical grounding.
Commitment to studying the craft and discussing influences on their work.
Ability to clearly and concisely explain design reasoning both verbally and in writing.
Comfortable with ambiguity, competing priorities, and unplanned requests.
Clear communicator who can work with engineers, vendors, and regional teams.
Enjoys teaching others.

Skills

Adobe Illustrator
Adobe InDesign
Figma
Digital Asset Management
PowerPoint Master Slides
Print Production
Product Illustration
Schematic Illustration
AI Image Tools
Adobe After Effects
Adobe Premiere Pro

Location

Toronto
Scarborough

Work Type

On-site

Experience Level

Senior

About the Company

Armstrong Fluid Technology is a leader in fluid-flow technology with over 1,400 global colleagues, eight manufacturing facilities on four continents, and a legacy of excellence.
The company is driven by a mission to engineer the future and safeguard the planet, fostering growth, creativity, and collaboration.
Armstrong focuses on developing cutting-edge solutions that promote energy efficiency and reduce environmental impact, contributing to lower global carbon footprints.