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About the Role
Relay is seeking a Channel Sales Manager to lead and grow our Accounting & Bookkeeping (AB) channel. This hands-on leadership role involves managing a team of Account Executives and Account Managers, driving team performance, sales execution, and fostering AB partnerships. You will report to the Director of Sales and play a crucial part in helping small businesses thrive by empowering their most trusted advisors.
Responsibilities
- Lead, coach, and develop a team of AEs and AMs through weekly 1:1s, call reviews, and deal coaching.
- Own the team's partner revenue results and provide clear forecasts.
- Collaborate with the Director to improve the channel playbook and evolve partner attraction and support strategies.
- Attract and retain ideal customer profile (ICP) firms into the channel by developing robust sales and account development processes.
- Utilize data to guide AE and AM time allocation across hundreds of partner firms.
- Develop and test playbooks, talk tracks, and tools for the team.
- Lead hiring, onboarding, and ramping of new team members.
- Leverage AI to enhance preparation, coaching, and team leadership for increased efficiency and performance.
- Collaborate cross-functionally with Business Development, Marketing, Product, Risk, Customer Experience, Revenue Operations, and Sales Enablement.
- Become an expert in Relay's product and the accounting industry, including the QuickBooks Online, Xero, and Gusto ecosystem.
Requirements
- 5-6 years of experience, with at least 1-2 years of people management experience, preferably leading AEs.
- High-potential candidates with less tenure but demonstrating hustle and self-direction are welcome.
- Hands-on leadership style with a focus on team development and proactive performance management.
- Ability to run toward problems, move work forward independently, and seek help when needed.
- Comfort with complex challenges, ownership of outcomes, and prioritization of competing demands.
- Hunter's mindset with experience in building and closing pipelines.
- Comfort with data and a one-to-many management approach.
- Consultative, discovery-led sales approach focused on value.
- Proficiency with CRM software and sales tools (Salesforce, Outreach, ZoomInfo, and similar).
- Active use of AI to improve work effectiveness.
- Strong collaboration skills and ability to advocate for the team.
- Strong interpersonal skills, growth mindset, and adaptability in a fast-scaling environment.
Skills
- People Management
- Sales Execution
- Partnership Development
- Sales Coaching
- Revenue Forecasting
- Channel Strategy
- Sales Process Development
- Account Management
- Data Analysis
- Playbook Development
- Hiring and Onboarding
- AI Integration
- Cross-functional Collaboration
- Product Expertise
- Industry Knowledge (Accounting Software Ecosystem)
- CRM Software Proficiency
- Sales Tools Proficiency
- Consultative Selling
- Interpersonal Skills
- Adaptability
Location
- Remote
Work Type
- Full-time
Experience Level
- Manager
- Mid-level
Salary/Compensations
- $170,000 - $220,000 OTE CAD
Benefits
- Perks and benefits information available on Candidate Hub.
About the Company
- Relay is a digital banking platform providing tools and knowledge for self-made business owners to manage their finances effectively.
- We aim to replace financial guesswork with real visibility, transforming cash flow management into a clear signal for stronger, more resilient businesses.
- Joining Relay offers an opportunity to make a significant impact by building solutions that can reach 29 million small businesses across North America.
Equal Opportunity
- We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
- If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.