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About the Role
We are seeking a hands-on Demand Generation & Growth Marketer to accelerate our growth by building, executing, and optimizing programs that generate qualified pipeline. This role is for a marketer who combines strategic thinking with strong executional expertise, understanding how to turn marketing channels, campaigns, and data into measurable business results. You will own initiatives across the customer acquisition journey, continuously testing new approaches, learning from performance, and scaling what works. We prioritize functional expertise over domain expertise; experience in manufacturing or industrial markets is a bonus.
Responsibilities
- Develop and execute customer acquisition strategies that generate qualified pipeline and support revenue growth.
- Develop compelling campaign messaging and collaborate with internal teams and external partners to bring programs to market.
- Lead end-to-end execution of marketing initiatives across paid media, SEO, email, content, partnerships, webinars, and other acquisition channels.
- Own the planning, launch, and ongoing optimization of demand generation campaigns from concept through measurement.
- Experiment with new tactics, channels, and formats to identify scalable growth opportunities.
- Establish and track key marketing metrics, including channel performance, conversion rates, cost per lead, and pipeline contribution.
- Analyze campaign results to understand what’s working, identify areas for improvement, and inform future investment.
- Use data and performance insights to make informed decisions about channel mix, campaign strategy, and resource allocation.
Requirements
- 3–7 years of experience in demand generation, growth marketing, performance marketing, or a related B2B marketing role.
- Demonstrated experience planning, executing, and optimizing marketing campaigns that generate leads and contribute to qualified pipeline.
- Hands-on experience across several acquisition channels, such as paid media, SEO, email marketing, content marketing, webinars, or partnerships.
- A strong understanding of demand generation fundamentals, campaign execution, conversion optimization, and marketing measurement.
- A data-driven mindset and the ability to translate campaign performance into actionable insights.
- Experience with marketing automation, CRM, analytics, and campaign reporting tools.
Skills
- Demand Generation
- Growth Marketing
- Performance Marketing
- B2B Marketing
- Marketing Campaigns
- Lead Generation
- Pipeline Generation
- Paid Media
- SEO
- Email Marketing
- Content Marketing
- Webinars
- Partnerships
- Conversion Optimization
- Marketing Measurement
- Data Analysis
- Marketing Automation
- CRM
- Analytics
- Campaign Reporting
Location
- In Office
Work Type
- Full-time
- In Office
Experience Level
- 3-7 years
About the Company
- B3 Systems is an AI company transforming the world’s biggest industries through an agentic, data-driven technology platform.
- Our Digital Factory suite connects machines, people, and decisions — from the shop floor to the CEO — delivering real-time intelligence, predictive insights, and AI-powered automation across manufacturing, forestry, pulp & paper, steel, automotive, mining, and more.
- We’re scaling fast and building the future of industrial AI.
- Centrally located at the Corner of Yonge & St. Clair, we show up together, every weekday.
- Face-to-face time fuels our culture, speed, and creativity.
- We’re moving fast, keeping structure light, and rewarding people who take ownership and drive momentum.
Equal Opportunity
- B3 Systems is proud to be an Equal Employment Opportunity employer.
- We celebrate diversity and are committed to creating an inclusive, supportive workplace where everyone can thrive.
- If you require any accommodations or support at any stage of the selection process, please let us know—we’re happy to help.