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About the Role
Universal Ads is seeking an entrepreneurial senior seller to expand its business across SMB agencies, lead-generation partners, and multi-location home and professional services brands. This high-impact role involves scaling an existing customer segment, refining market positioning, deepening client relationships, and driving repeatable revenue growth in an early-stage environment.
Responsibilities
- Understand how SMBs, multi-location service brands, and lead generation businesses evaluate media performance and how TV can drive demand.
- Partner with leadership to grow the Performance Advertising segment by identifying high-potential accounts and developing go-to-market strategies.
- Activate priority client targets, develop a qualified pipeline, and achieve durable revenue growth.
- Evolve Universal Ads' sales approach for each segment, including positioning, narrative, measurement, and account prioritization.
- Translate CTV's downstream effects into a performance narrative for advertisers accustomed to search and social channels.
- Collaborate with CSM, product, measurement, partnerships, marketing, and leadership to align the roadmap with performance marketer needs.
- Communicate effectively with sophisticated performance marketers and determine requirements for earning budget.
- Educate customers on how CTV and premium video complement existing performance channels like paid social, search, and programmatic.
- Represent Universal Ads credibly at customer meetings and industry events.
- Apply an entrepreneurial mindset to help shape the business.
Requirements
- 6+ years of direct sales experience in SMB performance/growth marketing, search, or related advertising sales.
- TV/CTV and performance marketing sales experience strongly preferred.
- Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.
- Ability to translate premium video and CTV into a credible performance narrative for advertisers historically focused on search, social, affiliate, and lower-funnel channels.
- Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and budget allocation.
- Experience in a high-growth, early-stage, or build-oriented environment preferred.
- Ability to develop engaging narratives and storytelling in a data-driven industry.
Skills
- Account Management
- Advertising Sales
- Consultative Selling
- Growth Marketing
- Media Sales
Location
- New York
Work Type
- Full-time
Experience Level
- 10 Years +
Education Level
- Bachelor's Degree
Salary/Compensations
- $207,050.94 - $310,576.41
- Targeted Commission: $140,000.00
Benefits
- Best-in-class Benefits
- Potential for significant upside above targeted earnings for overachievers
- Total Rewards package including base pay, commission/bonus, and benefits
- Benefits designed to support employees physically, financially, and emotionally
About the Company
- Universal Ads, a part of Comcast, enables brands of all sizes to create and buy commercials across premium video, reaching new qualified audiences at scale.
- Universal Ads combines premium, brand-safe video content from influential media companies with the ease of social ad buying.
- It is a one-stop shop for high-quality video ads delivering performance and unmatched scale.
Equal Opportunity
- Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.