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About the Role

This role is responsible for setting the vision and growth agenda across a complex portfolio of Life, Individual Disability and Executive Benefits businesses. The ideal candidate will combine deep customer, producer, distribution and market insight with strong go-to-market leadership, translating business strategy into differentiated positioning, segmented growth strategies and integrated activation that drives measurable results. The candidate will be comfortable shaping strategy with senior business leaders and mobilizing teams to execute, while also understanding how to lead distinct businesses and identify opportunities to connect Life and Disability solutions.

Responsibilities

Own the end-to-end marketing strategy and growth agenda across Life, Individual Disability and Executive Benefits.
Serve as the senior marketing partner to business, Product, Distribution, Sales, Operations, Digital, Enterprise Marketing and other senior stakeholders.
Lead customer-, producer-, employer-, and distribution-led segmentation, positioning and value proposition development.
Build distinct but connected go-to-market strategies across Life and Disability.
Establish Executive Benefits as a meaningful growth business spanning Life and Disability.
Lead the shift from product-led marketing to needs- and solution-led marketing.
Direct integrated full-funnel marketing strategies spanning thought leadership, research, content, paid and owned media, digital experiences, audience journeys, account-based marketing, producer activation, sales enablement and market-facing programs.
Set the marketing strategy for product launches and growth initiatives.
Advance modern, digital-first experiences across the portfolio.
Equip distribution with differentiated value propositions, discovery tools, industry and audience playbooks, solution maps, digital sales resources and other enablement.
Establish and manage a disciplined performance framework with KPIs tied to demand, pipeline, sales contribution, adoption, engagement, conversion, persistency and marketing effectiveness.
Lead portfolio prioritization and budget stewardship.
Maintain strong competitive and market intelligence capabilities.
Champion brand excellence and ensure marketing strategies and materials meet applicable regulatory, compliance and company standards.
Lead, coach and develop a high-performing marketing team across multiple businesses.

Requirements

10+ years of progressive marketing leadership experience in financial services, insurance or another complex, highly regulated industry, including significant responsibility for go-to-market strategy and growth.
Demonstrated success translating business strategy into customer- and distribution-led marketing strategies that drive measurable commercial outcomes.
Proven experience leading complex portfolios, product lines or market segments and balancing strategic planning with disciplined execution.
Strong experience with segmentation, positioning, value proposition development, integrated campaigns, product launches, digital marketing and sales or distribution enablement.
Demonstrated ability to use customer, market, competitive and performance insights to make investment decisions, prioritize opportunities and optimize results.
Significant people-leadership experience, with a track record of building, developing and leading high-performing teams.
Proven ability to influence senior leaders and drive alignment across complex, matrixed organizations and cross-functional teams.
Executive-level communication, presentation and storytelling skills.
Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience.
Direct experience in Life insurance, Individual Disability Insurance and/or Executive Benefits (Preferred).
Experience marketing through complex insurance or financial-services distribution models (Preferred).
Experience developing strategies for professional, small-business-owner, employer, executive and high-net-worth segments (Preferred).
Experience with solution-led selling, account-based marketing, customer journeys, digital transformation, marketing technology and modern sales-enablement platforms (Preferred).
Advanced degree or relevant professional designation (Preferred).
Must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.

Skills

Go-to-market strategy
Customer insight
Producer insight
Distribution insight
Market insight
Digital-first marketing
Demand generation
Distribution enablement
Customer experience
Producer experience
Performance optimization
Segmentation
Positioning
Value proposition development
Integrated campaigns
Product launches
Digital marketing
Sales enablement
Marketing technology
Data analysis
Competitive analysis
Brand management
Team leadership
Communication
Presentation
Storytelling

Location

Hudson Yards NYC (Hybrid)
Stamford CT (Considered)
Pittsfield MA (Considered)
Holmdel NJ (Considered)
Boston MA (Considered)

Work Type

Hybrid
Full-time

Experience Level

10+ years of progressive marketing leadership experience
Senior marketing partner

Education Level

Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience
Advanced degree or relevant professional designation (Preferred)

Salary/Compensations

$132,420.00 - $217,545.00
Potential for annual, sales, or other incentive compensation

Benefits

Support and flexibility to achieve professional and personal goals
Skill-building opportunities
Leadership development opportunities
Philanthropic opportunities
Opportunities to build communities
Grow your career
Diverse colleagues
High ethical standards
Contemporary, supportive, flexible, and inclusive benefits and resources
Access to company benefits at www.guardianlife.com/careers/corporate/benefits

About the Company

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.
Inspire Well-Being: As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Equal Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship.
Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B).