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About the Role
The Marketing Automation Developer will build, test, deploy, and support digital marketing campaigns using Salesforce Marketing Cloud and related technologies. This role collaborates with marketing stakeholders to design, build, manage, and execute digital marketing campaigns, focusing on customer and prospect engagement programs. The developer will deliver high-quality campaigns and automated customer journeys, ensuring data accuracy, technical excellence, and adherence to processes and governance standards.
Responsibilities
- Build, test, deploy, and support digital marketing campaigns using Salesforce Marketing Cloud.
- Develop and maintain email communications, customer journeys, and automated marketing programs.
- Create and manage a suite of standard email templates.
- Perform technical testing and quality assurance activities prior to campaign launch.
- Support audience segmentation, campaign data management, and campaign personalization activities.
- Support campaign briefs, including discovery and scoping of new data requirements.
- Monitor, troubleshoot, and resolve campaign, audience, and platform-related issues.
- Support integrations between marketing automation platforms and other marketing technology solutions.
- Collaborate with marketers and other stakeholders to translate business requirements into technical campaign solutions.
- Manage multiple campaigns and competing priorities while meeting production deadlines.
- Maintain campaign documentation and follow established operational standards and processes.
- Ensure campaigns comply with data privacy, consent management, and governance requirements.
- Contribute to ongoing process improvements and platform optimization initiatives.
Requirements
- Bachelor's degree or equivalent professional experience.
- Hands-on experience working with Salesforce Marketing Cloud.
- Experience building, testing, and deploying digital marketing campaigns within a marketing automation platform.
- Strong understanding of Email Studio, Journey Builder, Automation Studio, audience segmentation, and campaign deployment processes.
- Experience gathering business requirements and translating them into technical campaign solutions.
- Solid working knowledge of HTML and CSS.
- Strong analytical and problem-solving skills with exceptional attention to detail.
- Experience troubleshooting campaign, data, and platform-related issues.
- Ability to manage multiple projects and competing priorities in a fast-paced environment.
- Strong communication and collaboration skills with the ability to work effectively across technical and non-technical teams.
Skills
- Salesforce Marketing Cloud
- Email Studio
- Journey Builder
- Automation Studio
- HTML
- CSS
- AMPscript
- SQL
- API integrations
- CRM systems
- Customer data platforms
Location
- United Kingdom
- Canada
- USA
- Austria
- Czechia
- Denmark
- France
- Greece
- Italy
- Netherlands
- Romania
- Spain
Work Type
- Full-time
Experience Level
- Professional experience
Education Level
- Bachelor's degree
Salary/Compensations
- 36,400.00 GBP to 51,066.66 GBP
Benefits
- Continual learning
- Internal mobility
- Meeting-free Friday afternoons
- Robust employee programming
- Competitive compensation
- Comprehensive benefits package
About the Company
- We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact.
- For more than 200 years, we've transformed knowledge into discoveries that shape the world.
- Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
- We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
- Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Equal Opportunity
- Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.