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About the Role
The Senior Graphic Designer plays a key role in shaping Tommy John's visual brand experience across digital channels, with a primary focus on CRM/Email, E-commerce, and Paid Media. This role is responsible for translating marketing briefs and brand storytelling into compelling, customer-focused creative that balances strong design with commercial objectives.
Responsibilities
- Lead the design and execution of Tommy John's CRM/Email creative, translating marketing briefs into visually compelling, customer-focused layouts.
- Develop cohesive creative across Email, E-commerce, Paid Media, and other digital touchpoints, ensuring a consistent and elevated brand experience.
- Partner with the Senior Art Director, Copy, and Marketing teams to develop thoughtful creative concepts that balance brand expression with business and performance objectives.
- Support on-set creative direction, asset capture, and execution during photoshoots to ensure photography and video meet design needs.
- Explore and leverage emerging AI tools to support creative concepting, image development, asset adaptation, and production efficiencies.
- Utilize Figma to build, refine, and maintain digital layouts, reusable components, and organized design files.
- Maintain a high standard of visual execution across typography, composition, imagery, color, and motion.
- Concept and execute motion-based creative, including animated email assets, GIFs, and lightweight digital animations.
- Work closely with Marketing, E-commerce, Creative Operations, and other business partners to ensure creative solutions meet channel needs.
- Manage projects from initial concept through final production, incorporating feedback, maintaining organized working files, and ensuring accurate, timely delivery.
- Bring fresh ideas, design inspiration, and an understanding of digital best practices to help evolve Tommy John's creative expression and customer experience.
Requirements
- Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent professional experience.
- 5+ years of professional graphic design experience, preferably within a consumer-focused, DTC, retail, or lifestyle brand.
- Advanced proficiency in Figma is required, including strong experience with components, Auto Layout, and collaborative digital design workflows.
- Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
- Experience with After Effects and Premiere Pro is a plus.
- Exceptional typography, layout, composition, and visual storytelling skills, with a strong eye for detail and design consistency.
- Demonstrated experience designing CRM/Email campaigns and digital marketing creative, with an understanding of responsive layouts, mobile-first design, and channel-specific requirements.
- Ability to create compelling, modular email designs that translate seamlessly across desktop and mobile experiences.
- Ability to conceptualize and execute motion graphics, GIFs, and simple animations for digital applications.
- A strong portfolio demonstrating elevated digital design, creative thinking, brand storytelling, and execution across multiple customer touchpoints.
- Understanding how creativity supports customer engagement, conversion, and overall brand experience.
- Ability to manage multiple projects and deadlines while maintaining a high level of creative quality and attention to detail.
- Strong communication and collaboration skills, with the confidence to present creative thinking, incorporate feedback, and independently drive projects forward.
- A curious, proactive mindset with a passion for design, digital experiences, and evolving creative best practices.
- Demonstrates alignment with Tommy John's core values: Humble, Adaptable, Mindful, GSD, and Curious.
- Ability to work on-site at our Lower Manhattan headquarters three days per week.
Skills
- Figma
- Adobe Creative Suite
- Photoshop
- Illustrator
- InDesign
- After Effects
- Premiere Pro
- Typography
- Layout
- Composition
- Visual Storytelling
- CRM/Email Design
- Digital Marketing Creative
- Responsive Layouts
- Mobile-First Design
- Motion Graphics
- GIFs
- Animation
- AI Tools
Location
- New York
Work Type
- On-site (3 days per week)
- Hybrid
Experience Level
- Senior
- 5+ years
Education Level
- Bachelor's degree in Graphic Design, Visual Communication, or related field, or equivalent professional experience
Salary/Compensations
- $105,000 - $115,000
About the Company
- Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing.
- Most well-known for reimagining the fabric, fit, and function of underwear and undershirts, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable.
- We are constantly on a mission to add smart, innovative, and fun-loving team members.