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About the Role

Scale's product marketing team develops and executes strategies to drive awareness and engagement for Scale's offerings. This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business, ensuring resonance with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution.

Responsibilities

Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business
Develop clear, compelling positioning and messaging for key personas in each vertical, including executive, technical, and business buyers
Partner with sales leaders to build and maintain sales plays, battlecards, and enablement that sellers use in active deals, and support live pursuits with tailored messaging and executive briefings
Create marketing assets, including decks, one-pagers, videos, blog posts, and web content, that communicate our value to vertical leaders and support our sales team’s pursuits
Design and run integrated campaigns and account-based programs in partnership with sales, field marketing, growth marketing, product, and comms, and contribute directly to pipeline targets
Work with field marketing and events teams to build vertical event strategies, content, and experiences that drive engagement with customers and target accounts
Build the repeatable playbook for taking a new vertical to market, and make the case for where Scale invests next
Measure what is working across verticals and accounts, and report on pipeline and program impact to sales and marketing leadership

Requirements

6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments, with experience in financial services or another regulated industry (financial services preferred)
A track record of building sales plays, deal support, and enablement alongside sales leaders, and of running ABM, field, or campaign programs tied to pipeline
Experience launching or scaling a new vertical or segment, or a clear record of taking a second market to launch faster than the first
An understanding of AI/ML technology and/or an intuition for how to build content for executive buyers, IT, and business users
The ability to prioritize across several priorities, say no, and influence across functions and levels, including executives, without direct authority

Skills

Excellent written and verbal communication
Storytelling
Analytical skills
Strong attention to detail

Location

San Francisco
New York
Seattle

Work Type

Full-time

Experience Level

6+ years

Salary/Compensations

$190,000—$238,000 USD

Benefits

Comprehensive health, dental and vision coverage
Retirement benefits
A learning and development stipend
Generous PTO
Commuter stipend

About the Company

At Scale, our mission is to develop reliable AI systems for the world's most important decisions. Our products provide the high-quality data and full-stack technologies that power the world's leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact. We work closely with industry leaders like Meta, Ernst & Young, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force. We are expanding our team to accelerate the development of AI applications.

Equal Opportunity

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.
We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at accommodations@scale.com. Please see the United States Department of Labor's Know Your Rights poster for additional information.
We comply with the United States Department of Labor's Pay Transparency provision.