Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Paid Search Manager (Hybrid position in NY Metro area) role.
Rezi rewrites your resume against Eileen Fisher's job description. Free.
Tailor your resume to this Paid Search Manager (Hybrid position in NY Metro area) role.
Rezi rewrites your resume against Eileen Fisher's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Paid Search Manager (Hybrid position in NY Metro area) posting at Eileen Fisher — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Paid Search Manager (Hybrid position in NY Metro area) posting at Eileen Fisher — free, in seconds.
About the Role
The Paid Search & LLM Manager will lead the growth and optimization of the current paid search program and establish AI marketing. This role involves partnering with an agency to create strategy, analyze campaign success, and guide investments to drive customer acquisition and retention.
Responsibilities
- Develop strategy and execute Paid Search (Brand and Non-Brand) efforts with agency to maximize sales return on Google and Bing.
- Create budgets and forecasts for paid search programs, develop program plans and goals, and report on campaign performance.
- Translate seasonal product strategy into paid search programs to support the product assortment in partnership with buying and merchandising teams.
- Manage third-party partners for paid search campaigns and product feeds, ensuring optimization and meeting ROAS, ROI, and new-to-file targets.
- Forecast paid search goals, including traffic, revenue, customer acquisition, and efficiency, on a monthly and yearly basis.
- Create a roadmap to drive online and offline traffic through various search marketing programs, analyzing and optimizing performance.
- Develop a testing roadmap to identify new opportunities for performance improvement and business goal achievement.
- Develop prospecting plans to acquire new customers and report on customer acquisition costs.
- Coordinate with internal functions to develop copy and creative assets for channel programs.
- Synthesize information to communicate key learnings, actionable strategies, and recommend new opportunities.
- Launch the AI Marketing channel for EF.
- Own the interagency relationship between SEO & Paid Search.
- Manage end-to-end campaign execution cross-functionally, ensuring strategy alignment, asset creation, and deadline adherence.
Requirements
- Experience in leading and optimizing paid search programs.
- Experience in establishing AI marketing initiatives.
- Ability to analyze campaign success and provide strategic direction.
- Experience in managing third-party partners and product feeds.
- Proficiency in forecasting paid search goals.
- Experience in developing testing roadmaps and identifying new opportunities.
- Experience in developing prospecting plans for new customer acquisition.
- Ability to coordinate with internal teams for asset development.
- Strong communication skills to convey key learnings and strategies.
- Experience managing interagency relationships.
- Ability to manage end-to-end campaign execution cross-functionally.
Skills
- Paid Search (Google, Bing)
- AI Marketing
- Budget Management
- Forecasting
- Performance Analysis
- ROAS Optimization
- ROI Optimization
- Customer Acquisition
- Product Listing Ads (PLA)
- PMAX
- Testing and Optimization
- Interagency Relationship Management
- Cross-functional Collaboration
Location
- Irvington, New York
Work Type
- Predominantly remote
- Hybrid
Experience Level
- Manager
About the Company
- EILEEN FISHER creates simple, sustainable, timeless clothes designed to work together as a system.
- The company focuses on building wardrobes meaningfully and making clothes that last.
- EILEEN FISHER has a Renew team for rewearing and a Waste No More team for remaking designs.
- The company believes in the potential of every person and is committed to empowering people.
- EILEEN FISHER is a certified B Corporation, meeting high standards for social and environmental performance, accountability, and transparency.
- The company values authenticity, connection, trust, innovation through creativity, commitment to health, and unity by purpose.
- Values support commitments to Diversity, Equity + Inclusion, and Sustainability, guiding efforts in protecting natural resources, fighting climate change, supporting human rights, and promoting circularity in the fashion industry.