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About the Role

Lead Design Hotels’ digital commercial agenda across Designhotels.com, performance marketing, CRM, and email marketing, focusing on strategy, performance, customer experience, and commercial growth. Own Designhotels.com as a revenue-generating channel, oversee performance marketing and CRM, and lead the growth of Design Hotels The Studio into a scalable digital services business for member hotels.

Responsibilities

Develop the global commercial digital strategy for Designhotels.com and drive its execution.
Partner with Distribution Technology and Commercial Strategy & Analytics to align digital demand generation, promotions, pricing visibility, and channel mix.
Build relationships with Marriott Digital Marketing leads to align Design Hotels’ business objectives with Marriott International.
Develop business intelligence from data analytics and insight teams to feed strategic plans.
Lead digital business and technology innovation projects to grow revenue streams.
Drive the adoption of AI across the digital function, including AI-driven personalization, content creation, marketing automation, and workflow efficiency.
Monitor technology and marketing trends, benchmark against the market, and challenge the status quo.
Build relationships and negotiate partnerships and contracts across multiple business lines.
Own Designhotels.com as a commercial channel, with accountability for its value, revenue, direct bookings, conversion, and cost of acquisition.
Set annual targets and report on performance against budget for Designhotels.com.
Develop the Design Hotels web strategy with senior management and external partners.
Own production and development resources, including in-house designers and the development agency.
Define the testing and web analytics strategy and agree on measurable actions based on test outcomes.
Own paid acquisition for Designhotels.com, including Google Search and metasearch.
Own and evolve the CRM and email marketing strategy, including a 2–5 year CRM roadmap.
Provide strategic direction to the CRM team member, ensuring CRM and email initiatives deliver on priorities.
Own the customer segmentation framework, continuously refining segments.
Lead the strategy for customer data collection and enrichment.
Define CRM and email KPIs and measurement frameworks.
Expand Design Hotels The Studio’s services into a scalable revenue-generating business.
Define the service portfolio, packaging, and pricing for Design Hotels The Studio.
Set growth targets and own the P&L for aspects of Digital Optimization within The Studio.
Lead the go-to-market with Account Management to grow adoption of The Studio among member hotels.
Scale delivery of The Studio services through the Digital Optimization Team, standardized service models, automation, and partners.
Manage execution and operations by the Digital Optimization Team supporting member hotels.
Own the commercial growth of digital marketing services to member hotels.
Act as a strategic advisor to member hotels, senior leadership, and Account Management.
Oversee the planning and delivery of multichannel campaigns for member hotels.
Develop new services year on year with relevant team members.
Own the commercial KPIs and steer the paid media roadmap for member hotels.
Oversee performance reporting for member hotels, turning results into insights and recommendations.
Define the digital analytics framework, data privacy compliance, and marketing technology stack for member hotels.
Champion a culture of testing and continuous optimization for hotels using the service.
Lead and coach the team, adjusting guidance based on individual needs.
Set clear commitments, run performance reviews, and build individual development plans.
Lead recruitment and selection to build a strong, high-performing team.

Requirements

7+ years in commercial leadership roles (Distribution, Digital, Revenue) in hospitality or travel, including leading managers.
Proven P&L or revenue ownership of a digital channel or a commercial services business.
Proven experience developing and delivering a CRM or lifecycle marketing strategy.
Strong background in performance marketing (paid search, metasearch) and e-commerce optimization.
Hands-on experience applying AI and automation in marketing, CRM, or e-commerce.
Experience managing agencies, budgets, and external partners.
Proven track record of delivering results in complex, ambiguous environments.
Experienced in leading teams and influencing without formal authority across a matrixed, global organization.
Strong project and stakeholder management skills.
Strong analytical skills in digital analytics, attribution, and reporting tools (such as GA4).
Solid knowledge of the digital hospitality landscape, including CMS platforms, websites, and digital customer journeys.
Excellent written and spoken English.
Confident client-facing communication and presentation skills.
Ability to give clear, commercially relevant advice.

Skills

AI and automation in marketing
AI-driven personalization
Content creation
Marketing automation
Workflow efficiency
AI search
LLM platforms
Performance marketing
Paid search
Metasearch
E-commerce optimization
CRM
Email marketing
Customer segmentation
Data collection and enrichment
Digital analytics
Attribution
Reporting tools (GA4)
CMS platforms
Website development
Digital customer journeys
Project management
Stakeholder management
Client-facing communication
Presentation skills

Location

Remote

Work Type

Full-time

Experience Level

Senior leadership
Management

Education Level

Bachelor’s degree in Business Administration, Hospitality Management or a related field.

About the Company

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Equal Opportunity

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity.
We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.
Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.
We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.