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About the Role

The Brooklyn Museum seeks a Senior Marketing Manager to manage the Museum’s marketing initiatives. This role is responsible for the development, implementation, tracking, and evaluation of all marketing campaigns, supporting institutional, exhibition, and programming goals.

Responsibilities

Work cross-departmentally to implement integrated marketing plans, liaising with internal stakeholders, community and/or corporate partners, and third-party marketing firms.
Collaborate with Design, Content, Retail, and Development teams to plan, design, and produce digital and print marketing materials.
Identify target audiences and track user behaviors to drive data-driven decisions for marketing strategies and audience growth.
Provide project management, ensuring stakeholder expectations are managed and deadlines are met.
Manage and track campaign analytics across platforms, providing regular reporting.
Coordinate vendor relations and special project management for large-scale marketing and communications initiatives.
Act as a key internal and external stakeholder contact, clarifying strategic requirements and translating complex ideas into solutions.
Contribute to the design and implementation of new workflows for multi-departmental procedures.
Establish, document, and enforce production standards for marketing products.
Represent the Museum at community or professional events when needed.
Monitor industry best practices and activities in the digital cultural space.
Collaborate on the creation of engaging content and copy for digital communications.
Engage AI solutions to improve workflow efficiencies and support marketing strategies.

Requirements

Minimum 5 to 7 years’ experience in marketing and/or public relations; museum, cultural organization, or non-profit experience preferred.
Knowledge of the visual arts is highly desirable.
Superb organizational skills, a keen eye for design and detail.
Strong understanding of project management and CRM best practices and software (experience with Airtable, Asana, or Tessitura a plus).
Excellent oral and written communication skills.
Ability to communicate and interact with staff from various departments, vendors, and contractors with diplomacy and tact.
Demonstrated experience managing the development of integrated, multi-level marketing campaigns, digital products, technologies, and experiences.
Ability to prioritize and manage requests from multiple stakeholders.
Proven track record of meeting deadlines and launch dates.
Self-motivated and able to set priorities, with the insight to elevate when necessary.
Ability to work both independently and as part of a dynamic team.
Ability to work comfortably on both Mac and PC platforms.
Proficiency with standard office software (Microsoft 360, Microsoft Word, Excel, PowerPoint, Google Suite, etc.).
Familiarity with digital asset management systems and content management systems.
Humor, kindness, empathy, and the ability to accept and manage feedback.

Skills

Marketing
Public Relations
Project Management
CRM
Digital Marketing
Content Creation
Data Analysis
Vendor Management
Communication

Location

Brooklyn, New York

Work Type

Full-time
Hybrid

Experience Level

Senior

Salary/Compensations

$110,289

Benefits

Medical, dental, vision and life insurance
401(k) Savings Plan and Pension Plan
Generous paid time off, including annual vacation leave, sick leave, and 13 Museum holidays
Short-term and long-term disability coverage
Flexible Spending Accounts (FSAs) & Health Savings Accounts (HSAs)
Employee Assistant Program
Free admission to various NYC museums and cultural institutions
Early access to Museum exhibitions
Invitations to staff-only programs, tours, and on-site engagement events
Opportunities to participate in community initiatives and Museum programs
40% discount for staff in Museum shops
20% discount at Museum café

About the Company

The Brooklyn Museum is a world-renowned cultural institution dedicated to preserving and showcasing art, history, and heritage.
Our mission is to bring people together through art and experiences that inspire celebration, compassion, courage, and the will to act.
Our vision is to serve as an institution where art is a powerful force for personal transformation and social change.
We are committed to creating and cultivating a community of talented, passionate people who are inspired to make the Museum an important hub of community activity and a great global destination.
Our staff have the opportunity to grow their professional skills and work collaboratively with colleagues they admire and respect.

Equal Opportunity

We recognize that it’s unlikely that any candidate will meet 100% of the desired qualifications for a role. If much of this job description resonates with you, we strongly encourage you to apply today. We’re committed to welcoming candidates with a wide range of experiences and perspectives – especially those who see themselves contributing to our mission to bring people together through art and experiences that inspire celebration, compassion, courage, and the will to act.