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About the Role
As our Social Media & Community Specialist, you will join the growing local Barebells Functional Foods Canada Ltd marketing team and shape how Barebells shows up culturally and creatively across social platforms, with a focus on Instagram and TikTok. You will own day-to-day social execution and community management, working closely with our global creative team to ensure our channels are dynamic, relevant and aligned with the wider Barebells brand strategy.
Responsibilities
- Lead Barebells Canada's social-first strategy, shaping how the brand shows up across social platforms and treating community as a key brand channel.
- Own content creation and day-to-day social execution, particularly across Instagram and TikTok, from developing ideas to producing content, including stepping in front of the camera when needed.
- Act as the internal voice of our community, bringing consumer perspectives and insights into the marketing team.
- Stay deeply connected to platform behaviour, emerging trends and cultural moments, identifying when and how Barebells should join the conversation.
- Drive timely, reactive content that feels authentic, community-driven and native to each platform rather than overly branded.
- Own community engagement across our social channels, responding to comments, DMs, mentions, tags and user-generated content.
- Turn standout comments, fans and community moments into creative conversations and storytelling opportunities.
- Monitor sentiment and feedback, identifying opportunities, potential risks and emerging trends while keeping our tone of voice true to Barebells.
- Identify potential ambassadors, creators and brand advocates within our community.
- Activate our community around product launches, events and partnerships, building engagement before, during and after.
- Support creator collaborations and product seeding, helping generate excitement around new launches.
Requirements
- 1–2+ years of hands-on experience in social media, content creation, community management or a similar marketing role.
- Strong knowledge of Instagram, TikTok and Facebook, including platform trends, formats and best practices.
- Experience creating and producing social content, with a strong visual eye and confidence appearing on camera when needed.
- Excellent communication and organisational skills, with the ability to manage multiple priorities and collaborate across teams.
- Experience in CPG, food and beverage, lifestyle or wellness brands is an advantage.
- Experience working with influencers or content creators is an advantage.
- English–French bilingual skills are preferred but not required.
Skills
- Social media
- Content creation
- Community management
- TikTok
- Storytelling
- Humour
- Timing
- Visual eye
- Communication
- Organisational skills
Location
- Greater Toronto Area
- Vancouver Area
- Remote (Canada)
Work Type
- Full-time
Experience Level
- 1-2+ years
About the Company
- Vitamin Well Group develops premium functional drinks, snacks and protein products designed for modern, everyday life and on-the-go consumption.
- Our portfolio includes Barebells, NOCCO and Vitamin Well.
- With over 750 employees and revenue of more than SEK 10 billion, we are present in over 50 markets, with our headquarters in Stockholm and local teams and partners around the world.
- Our growth is driven by a focus on building strong brands, creating products with uncompromising taste and clear functionality, and consistently raising the bar across our categories.
- Barebells is a fast-growing protein snack brand from Vitamin Well Group.
- Building on strong growth in the US, Barebells launched in Canada in 2024 and has grown rapidly, with expanding distribution and a growing presence across key retail channels.
- Canada is an important growth market for the Group, and we continue to invest in building brand awareness, connecting with consumers and establishing Barebells as a favourite across the country.
- At Vitamin Well Group, we believe that a great workplace fuels great products.
- Our values – innovation, courage, drive and responsibility – shape how we work together and how we do business.
- We embrace an office-first principle because we believe our best ideas emerge when people come together, share ideas, build relationships and take ownership.
- Promoting active lifestyles is part of our culture.
- As we continue to grow, we aim to make a positive impact by reducing our environmental footprint, promoting active and healthy lifestyles, and acting responsibly across our value chain.
Equal Opportunity
- Barebells Functional Foods Canada Ltd is committed to providing equal employment opportunities and maintaining an inclusive recruitment process.
- We welcome applications from qualified candidates regardless of background or any characteristic protected under applicable Canadian human rights legislation.