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About the Role
We are seeking an SEO Manager to lead innovative search engine optimization and GEO strategies that elevate our clients’ organic performance across both traditional search engines and emerging AI‑powered search experiences. This role involves blending technical SEO expertise with strong content, prompt, and analytics skills to optimize websites end‑to‑end, from audits and keyword/prompt research to on-page execution and performance insights. You will experiment with generative search platforms, turn data into clear recommendations, and collaborate closely with clients and internal teams to drive measurable impact and shape the future of Saatchi & Saatchi’s search practice.
Responsibilities
- Develop and execute comprehensive SEO and GEO strategies to drive organic traffic, visibility, and performance across traditional and generative search environments.
- Oversee SEO project kickoff, execution, QA, launch, and post-launch analysis, ensuring timelines and deliverables are met.
- Adapt to the evolving AI search landscape by incorporating AEO, GEO, and generative AI methodologies into strategies, processes, and content plans.
- Build and maintain keyword and prompt lists aligned to client goals using performance data, analytics insights, proprietary tools, and market research.
- Conduct keyword and prompt research to identify gaps, develop content briefs, optimize on-page elements, and support content creation.
- Perform in-depth technical SEO and GEO audits, including crawlability, indexation, structured data, internal linking, site speed, schema markup, and AI visibility.
- Provide prioritized, actionable recommendations aligned with product and development roadmaps.
- Analyze analytics, search console data, AI search visibility tools, and behavioral signals to identify trends, inform strategy, and create performance-driven recommendations.
- Provide reporting capabilities on SEO and GEO performance.
- Support client communication regarding performance updates, strategy evolution, and opportunity discovery.
- Proactively surface risks, anticipate challenges, and recommend solutions to clients.
- Test emerging AI search experiences, evaluate generative answer patterns, and develop internal POVs and best practices.
- Consistently monitor industry trends and share insights with the team.
- Contribute to internal training materials and help strengthen Saatchi & Saatchi’s search practice.
- Work with cross-disciplinary stakeholders and external partners to ensure SEO, GEO, and content recommendations are implemented effectively and support broader marketing objectives.
Requirements
- 3–5 years of hands-on SEO experience, ideally within an agency or enterprise environment.
- Experience working with AI-driven search ecosystems is considered an asset.
- Proficiency with GSC, GA4, Ahrefs, Screaming Frog, and familiarity with AI-assisted SEO tools.
- Understanding of Generative Engine Optimization, AI answer-generation patterns, structured data for AEO, and how LLMs consume and surface content.
- Experience creating content strategies, writing briefs, optimizing for generative summaries, and using LLMs for ideation, expansion, and evaluation.
- Strong prompt-crafting skills are a plus.
- Ability to develop and validate schema markup, ensuring compatibility with enhanced search features and AI-driven experiences.
- Strong ability to analyze data from multiple platforms, identify patterns, create hypotheses, and translate insights into clear strategic actions.
- Skilled at creating executive-ready decks, presenting complex technical concepts clearly, and guiding clients/stakeholders through SEO/GEO recommendations.
- Comfortable operating in a fast-evolving search landscape; quick to adopt new methods, tools, and AI-driven capabilities.
- Ability to proactively manage workstreams, anticipate issues, communicate status effectively, and drive toward client KPIs and goals.
Skills
- SEO
- GEO
- Technical SEO
- Content Strategy
- Prompt Engineering
- Analytics
- Keyword Research
- Prompt Research
- Structured Data
- Schema Markup
- AEO
- Generative AI
- LLMs
- Data Analysis
- Reporting
- Client Communication
- Project Management
Location
- Toronto
Work Type
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $70,000 - $75,000 per year
About the Company
- Saatchi & Saatchi is an advertising agency that believes creativity, data, media, and technology should work together to influence human behavior and drive client success.
- S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally.
- The Toronto office works with valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner.
- We are an award-winning agency recognized for both creativity and effectiveness, focused on converting innovation into tangible business results.
Equal Opportunity
- Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties.
- Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.